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SEO Article Marketing

August 24, 2010 By Victoria Stankard Leave a Comment

Effective article marketing for the Internet always starts with quality, optimized content.  Publishing optimized blog posts that link back to website landing pages is the first level of online article marketing. 

The next level involves advertising for products and/or services by submitting blog posts, marketing articles or website landing pages to free, online article directories.

If your content is engaging to your readers and optimized correctly for the search engines, article marketing will generate more traffic to your website and create branding (name recognition) and authority for your specific industry, region and/or target market. 

Republishing in Article Directories

Optimized marketing articles, optimized website landing pages and optimized blog posts can all be submitted to free article directories and should always include a “marketing plug” that references contact information for the author, or the person or business the author is writing for. 

Two free article directories I often use for real estate article marketing and SEO content writing services are Associated Content and ActiveRain (links to my article marketing feeds).

When I republish website landing pages or blog posts that “I” have previously written for client websites or from my own websites, I never “rephrase, scrub, scrape or spin” the articles before submitting them to article directories.  

As long as you wait at least 24 hours (or after your RRS feed has gone out) before republishing an article, specify that it has been previously published and have permission to republish it, Google will give the “authority” to the originating source of the article.  

In other words, Google will not see the originating source as “duplicate content” and penalize it in the SERPs (Search Engine Results Page). 

A previously published marketing article, website landing page or blog post from your own website that has been submitted to an article directory will often rank higher in the SERPS if the directory has search engine authority.  Even if this happens, which it often does, you will have achieved your goal of broadening your reader base, branding your name and generating traffic back to your website via your marketing plug. 

What you don’t want to do is give away your search engine placement by publishing articles on article directories BEFORE you have published them on your own website/blog.   Article directories will often encourage you to publish with them first in order to gain authority and search engine placement off of your hard work.  

 Here’s an example:

“1. Promote your content!
• Share it! Post links on Facebook, Twitter, MySpace and any other social networks you use.
• Blog it! If you have a personal blog, post a preview of your AC content along with a link or add one of our RSS widgets.  
• Bookmark it! Is this an example of your very best work? Would it appeal to a wide range of people searching for interesting stuff on the Web? If so, submit it to social bookmarking sites like Reddit, Digg and StumbleUpon.”

Internet Article marketing for search engine placement starts with quality, optimized content written on your own website before submitting it to article directories.  We call this type of online marketing the “Circle Jerk” and it works!

SEO WordPress Blog Design & Content Writing Services

If you are a leader in your industry or would like to be one and desire a strong Internet presence, you need GET FOUND NOW.  Our proven SEO methods (see our case studies of Verifiable SERP results) will drive qualified visitors to your website and our quality, SEO content writing services will help you convert that traffic to dollars!  

For more information about article marketing, optimized content writing for websites and blogs or SEO WordPress blog design, please fill out the online contact form or give us a call at (813) 443-1585. 

Let us help you GET FOUND NOW!  

Filed Under: SEO Content Writing for Websites & Blogs, Social Network Marketing Tagged With: , , ,

Comparing Website Platforms For SEO

November 28, 2008 By Michael Stankard 3 Comments

If you are creating a new website or giving your existing website a facelift or adding functionality, you have a lot of options for what type of platform to choose. If your goal is to achieve high rankings in the search engines then you need a platform built for SEO (search engine optimization).

Get Found Now has tested many types of content management systems to ascertain which is best suited for SEO. We looked at Joomla, ModX, Drupal, TypePad, PHP Nuke and WordPress. Each system has its good points and its bad points. They all support RSS, video and discussion. For advanced news type sites Joomla and WordPress were the clear winners. For blogging we liked WordPress the best. For overall functionality ModX had the most advanced back end, but overall was a little hard to customize. They all have templates or themes, but WordPress was the most supported and had the most options for overall support and customization.

What Is The Best CMS For SEO

Of all the systems we tested WordPress was the leader in the majority of important categories like SEO and usability. The problem with WordPress is its self-titled moniker “just another wordpress weblog”. They sell themselves short by calling themselves a weblog or blog. It is much more advanced than a simple blog. WordPress is a powerful SEO tool, built to succeed in the search engines. It is easy to use and easy to customize. Our themes are laid out to get the most out of your content and notify the search engines whenever you add or modify content.

Why WordPress Does So Well In The SERPS

The reason WordPress dominates the search engines the way it does is because of the communication that happens at the most base levels. Through XML RPC and XML Sitemaps the search engines and directories are notified immediately when you create a new post or page. I can’t stress enough how powerful this function is. Once Google has identified the topics that your site has authority for, your site will get spidered as often as your content is created. The most important part of search engine optimization is the content. Writing quality content will get other sites to link to your site and motivate your visitors to leave comments and discuss your topics. If you need help getting started, take a look at our Content Creation and Writing Services.

WordPress is built for discussion. If you can create a word document, you can write a WordPress post or page. One of the first mistakes that a new user makes is over tagging a post. Putting a post in too many categories or adding too many tags to it. It is best to be brief in your tags and comments. We use categories and tags for organization and usability.

We have WordPress SEO Packages made for every budget. Give us a call at 813-907-7688 or visit our Contact Page.

Filed Under: Social Network Marketing Services Tagged With:

WordPress SEO Search Engine Optimization: Getting Started

November 19, 2008 By Victoria Stankard 6 Comments

Search engine optimization of static pages is a subject that is covered ad nausea. How about those of us that have more dynamic Internet presences? I personally prefer the WordPress system to any other type of content management system, and believe me I have tried them all. Unless you have an e-commerce site with hundreds or thousands of products, more than likely you could use WordPress as your content management system.

Using WordPress Posts and Pages For SEO

When you have WordPress installed either as a standalone application or part of a website, your options for SEO are increased big time. In my post WordPress SEO Server Side I explain the basics of WordPress and the importance of a good theme. Now that it is up, what do you do?

The first steps involve the sites content. You must have a plan for at least the first 20 posts or pages. There is a difference between WordPress posts and pages. A page is pretty much the same as a standard web page. It takes longer to get into the SERPs, but also has more staying power. A post can get you instant gratification, but unless the post is commented on frequently, it won’t stay in the SERP’s for long.

Creating Keyword Intensive Pages

If your site is specific to a set of keywords, the best game plan is to create keyword heavy PAGES. I have found that an optimized page other than the home page can rank highly for about 3 keywords or keyword phrases. The key is to use the keyword phrase in both the URL (in WordPress that would be the slug which is best formatted in lowercase with words separated by a dash, i.e. keyword1-keyword2-etc) and the Page title. In the slug or URL field do not use noise words like the, and, or, a, etc.

WordPress SEO is pretty basic on the client side if your system is set up properly with the right plugins. You have your title and slug with the keywords you are promoting on the Page. The first sentences should be a description of the content on the page. You need at least 1 or 2 paragraphs to start off the page prior to using H2 tags. The H2 tag should also have a keyword phrase in it. If you are optimizing for multiple phrase, then use multiple H2 tags, but always have at least 2 paragraphs between H2 tags. If the keyword phrase you are promoting has sub-topics use H3 tags to break down and isolate the different phrases.

It is important not to spam the page, and to have as much keywords that make sense. It is always good to rotate between <strong> and <em> tags to bold and italicize your keywords and phrases. This shows the spiders that the page is an authority on the keywords mentioned.

By creating Pages that are keyword heavy, you now have a base for deep link navigation that will help you gain authority in the search engines and give your users an idea what your site is about. The Pages are the foundation for getting started with WordPress SEO.

Promoting WordPress Pages With Posts

Once you have your primary keywords within Pages, you can now start writing WordPress Posts to promote them. During the WordPress set up you should have created at least the most basic categories to put your pages in. If you haven’t then now is the time to create your categories.

Most new blogs have a growing period from inception to getting regular readers and subscribers. That being said the first posts are probably not going to be consumed by the masses, which is why it is good to use them to promote your optimized WordPress Pages.

Setting up a WordPress Post for SEO is basically the same as it is for a Page except that you also will have tags and keywords. The same principles of title and slug remain the same, use your keywords in both. Once you have created enough posts that link to your pages, your blatant self promotion is over and you are ready to get busy writing your articles and setting up your subscription base. If you are unfamiliar with syndication read my post RSS Real Simple Syndication Overview.

WordPress SEO is a big topic and I will be covering it over the next 2 weeks, please leave any questions as comments on this post. I am putting together a plugin package along with an instructional video on how to install and configure the SEO plugins I use. I hope to have that done by the end of next week.

Filed Under: Social Network Marketing Services, WordPress Blog Design and SEO Tagged With: , ,

Managed Content Services

July 3, 2008 By Victoria Stankard 1 Comment

The World Wide Web increases exponentially every day. If you have an online business or want to start one, you will need to grow with the Web. Get Found Now are experts at both Social Network Marketing and Search Engine Optimization. By combining these skills and experience we can offer a content management service that is unsurpassed in the industry!

Get Found Nowutilizes a proprietary system that enables our clients website’s to keep up with the ever-increasing competition and maintain top search engine rankings indefinitely. The Get Found Now Managed Content Syndication Service can propel your website to the top of the search engines for your chosen key word search terms.

Managed Content Syndication Services Overview

Get Found Now works with your existing site by optimizing both the code and the content. This is the first step in opening your site to the eyes of search engines around the world. By utilizing time tested practices, Get Found Now has proven results in obtaining top placement for its clients. We have many case studies on file as well as “real people” you can speak to that will tell you the truth about both our skills and our customer service.

Once your website has received a tune up and has been submitted to the search engines, the next step is to bring in the social network marketing or Web 2.0 applications that will increase both exposure and traffic.

Get Found Now offers multiple types of Web 2.0 packages that set your site up for syndication. By installing advanced code into the headers of your static pages, we can submit your site to directories that you normally wouldn’t have access to. Combined with our outstanding content writing services, your site will not only gain exposure, links, traffic and authority, you will be able to communicate and educate your customers.

Once both the site and the Web 2.0 platform are created, Get Found Now’s proprietary syndication services take over. We have thousands of RSS partners that will give your site instant exposure. No price tag can be put on this type of immediate gratification, but Get Found Now has come up with an extremely fair and reasonable pricing system geared towards any budget. We guarantee success!

Our custom packages start at $500.00 with as little as $25.00 per month in content and promotional fees.

Sites that require search engine optimization as well as Web 2.0 applications start at only $1,500.00 for the complete overhaul and creation of a permanent Web 2.0 promotional platform. This service includes 10 original and optimized pages of keyword intense content.

Filed Under: Social Network Marketing Services, Specials Tagged With: , , , , , , ,

Social Network Marketing Overview

June 15, 2008 By Victoria Stankard 2 Comments

Social Network Marketing was branded the “wave of the future”! Well, the future has already arrived. With the popularity of sites like Digg and MySpace, you don’t need to look very far to see the success of social network sites.

The premise behind social network marketing is built around “community.” Years ago that was accomplished through forums and later through portal systems such as PHP Nuke. While forums and portals still have weight within Google and Yahoo, security issues and spam have made managing them very difficult and costly.

In comes Blogging. In the industry, Blog stands for “Better Listings On Google!” Google went as far as to purchase the perennial blogging sensation – “Blogger.”

Anyone that knows anything will tell you that Google and Yahoo is rewarding “news” sites. This doesn’t mean you have to be another CNN, but what it does mean is that you must have fresh and relevant content.

This is what Get Found Now excels at. We are experts at producing and editing content. Through RSS syndication and solid copy writing skills, Get Found Now can propel your site into the stratosphere of traffic.

Unlike most SEO companies, Get Found Now actually cares about the quality of the traffic you receive. Our philosophy is to drive “quality” traffic that you can actually use! Through Website Analytics and Usability, Get Found Now optimizes not only your site for search engines, but also for your users, which is why you have a website in the first place!

Call 813-907-7688 for a no cost or obligation overview of how Web 2.0 can positively affect your business.

Web 2.0 Social Network Marketing Overview

When looking at Social Network Marketing or Web 2.0, it is easy to get lost in the more personal aspect of it. Sites like myspace.com, digg.com and youtube.com are often in the forefront these days and can cloud the business potential of Web 2.0 applications.

Get Found Now is at the core of the business side of social network marketing. To understand Web 2.0 and how it can assist your website, the first step is to look at the different aspects of it. The most common platform to execute Web 2.0 is a blogging system. Get Found Now utilizes a custom and proprietary installation of WordPress.

WordPress is built not only for the social networking aspect of blogging, but as a direct method of communication with search engines and directories. The true power of this type of server level communication is done through two types of XML:

  1. XML Site Maps– these are guides to not only the blogging system, but to the parent site. They give the search engines a look at each page, the pages importance to the site and finally how often and when the pages have been updated. Since Google has rolled out its Universal Search and Yahoo (Inktomi) is moving into a purer form of news related indexing, a sites frequency of being updated is critical to placement.If you look at your site’s http header, it should show when the last itme the site was updated. If there is no if_modified_since information being applied to the header through Apache, this can be resolved with an XML site map.
  2. XML-RPC – by far the most powerful means of server communication, RPC directly updates search engines and RSS directories to site updates. This is a powerful tool that can lay down the foundation for positive search engine visibility.

Apart from communication to search engines and directories, WordPress is built for syndication. RSS or Real Simple Syndication is the foundation for Web 2.0applications. Get Found Now offers many ways to handle the myriad of RSS options. Any type of data can be passed through an RSS Feed. It is the purest form of promotion whether straight text articles, video or podcasts, RSS is a vital contributor to any Internet Marketing strategy. Read our blog post RSS Syndication Explained for more information about RSS.

Utilizing WordPress as the foundation for your site’s Web 2.0 initiatives will also allow for a simple means of dealing with both newsletter and drip email campaigns. Get Found Now employs advanced methods for RSS subscriptions including custom feeds that can be used as newsletters or means to communicate via email with past or future customers.

The optimum scenario would be for WordPressto be made part of the main site rather than be hosted at another domain or used as a sub domain. An example: domain.com/yourtopkeyword/ shows the system residing within a sub-directory of the main site.

Get Found Now has employed many different versions of WordPress both stand alone as well as within the domain. By far the most powerful application of WordPress is to use it on an existing domain as a sub directory. This will also shore up the parent domain by giving it all the power of XML RPC and RSS.

Get Found Now at one time was only focused on Search Engine Optimization, in fact the core people involved with the company are all SEO engineers. In the past year we have moved solely into Web 2.0 and don’t even take on any SEO clients. That being said SEO is still a vital part of the strategies involving Social Network Marketing and Web 2.0 applications. New blog installations on the primary domain will also need its site to be optimized to further along the progress of any Web 2.0 initiatives. Together through SEO and Social Network Marketing, your company will have the means to communicate with their clients as well as educate potential customers.

Get Found Now – a division of: On Top Of It, Inc

PHONE: 813-907-7688 | FAX: (800) 210-5311
Visit Our Internet Marketing Blog!

Filed Under: Social Network Marketing, Social Network Marketing Services Tagged With: , , , ,

Social Media Optimization Services

June 15, 2008 By Victoria Stankard 1 Comment

Social Media Optimization is yet another new Web 2.0 buzzword that is getting a lot of attention. As far as we are concerned social media optimization is included within our social network marketing service package. Our package is best suited for people that have an existing Internet presence that involves unique and fresh content.

If you don’t have an existing optimized website or WordPress blogging system visit our social network marketing page for information on how to get started with Web 2.0 and immediately boost traffic and search engine rankings.

If you do have a WordPress systemand you want to kick it up and take advantage of high search engine rankings and quality traffic then read on about Get Found Now’s social media optimization services.

Social Media Optimization Services

Get Found Now has a proprietary system that guarantees success in the search engines and traffic producing social networks. We have a proven track record of amazing success in providing our customers traffic and higher rankings. Our contracts are even designed to PROOVE to you that our system works! We don’t get paid 75% of our money until you have seen BOTH traffic AND higher rankings in the search engines.

The first step is a free report of your website’s SEO (Search Engine Optimization) score. Get Found Now’s services only work on websites that have a solid foundation of good SEO practices.

The second step is a free quote on how much it will cost to implement a custom social network marketing plan.

The third step is to not only implement the plan, but to train your staff or you on how to do this in the future. We give you all the tools necessary to do this yourself with our system. Get Found Now does do complete Internet Presence Management for those companies that prefer to outsource their online marketing.

Filed Under: Social Network Marketing Tagged With: , , , , , , ,

Content Creation and Writing Services

April 15, 2008 By Victoria Stankard 2 Comments

Get Found Now provides quality content creation and expert writing services. From website content to keeping blog’s fresh and relevant, Get Found Now has experience writing content that is specific for social network websites and platforms.

Our experienced copy writers not only create fresh and unique content, but optimize the articles and pages for the best results within the search engines. And we guarantee that all content we provide is unique by running it through Copyscape.

Exposure is the key to success on the Internet. Therefore, keeping your site updated with fresh, unique and relevant content is extremely important, if you want other sites to link to you or better yet, syndicate your RSS feed.

Our professional writers are not only focused on dominating the search engines, but also understand that engaging content that is well researched and written brings repeat customers back to your site, again and again. Get Found Now will not only drive qualified traffic to your site with expert SEO, we won’t disappoint your readers once they get there!

Experienced Content Creation Services

Get Found Now has experience writing content on a multitude of diverse topics, just to name a few:

  • Data Recovery
  • Computer Technology
  • Real Estate
  • Mortgages
  • Book Platforms
  • Dog Gear
  • Inventions
  • Metaphysics
  • Affiliate Sites
  • And more!

Get Found Now’s professional writers are not only excellent researchers but are trained to write specifically for search engine optimization and specific keyword placement. They understand how WordPress works and how to best utilize it’s marketing power on the Internet.

Get Found Now offers it’s clients EXCLUSIVE and guaranteed unique content. We utilize powerful tools to insure the content we generate is unique. Feel free to Google either Victoria or Michael Stankard and see with your own eyes both our experience and exposure!

We offer a variety of content writing packages for every project, large or small as well as for every budget!

Get Found Now! a division of On Top Of It, Inc.

PHONE: 813-907-7688 | FAX: (800) 210-5311
Visit Our Internet Marketing Blog!

Contact Get Found Now Today!

Social Network Marketing

Filed Under: SEO Services, Social Network Marketing Tagged With: , ,