One of our latest Website overhaul projects was a WordPress complete redo for a family dentist in Medford Oregon. The original site was built about three years ago on a WordPress default Kubrick theme that was no longer even being used at the time.

Before we got our hands on the site, it was literally the color of “mud” with beige accents and looked more like a weathered, leather bound book.

The navigational buttons on the main menu bled into a ridiculous over-sized header in various shades of brown – not very attractive for a family dental practice. What was the web designer thinking?

Nothing about the design, look or feel of the site reflected the young, hip and smart husband and wife dental team running a successful, cutting-edge, state-of-the-art dental practice with spa-like facilities.

Front and back-end Configuration

The back-end of WordPress was never set up correctly for server to search engine communication and the owners of the site were never given instruction how to navigate the dashboard or create posts and pages, let alone how to blog effectively for search engine placement.

Before Picture of Rothfus Family Dental Website

Not only that, their Demand Force contact management system was only partially installed and never worked from day one.  As a result, the the dental office was unable to track their leads or use the advanced tracking features that Demand Force offers, including appointment setting, reviews and more.

StudioPress/Genesis Theme Change and Re-branding

The first thing we did was completely change out the theme to StudioPress/Genesis. We then totally re-branded the site using bright blues and whites, getting rid of the muddy brown colors and header. We then added more pages to the navigation and filled out each page with enough content to optimize after running a keyword analysis.

Rothfus Family Dental Website After Get Found Now!

WordPress Training and SEO Blog Coaching

Randy Rothfus is now taking WordPress training and SEO blog coaching to maximize his blogging efforts and doing a really good job of it I might add!  We offer two hours WordPress training with every WordPress site we build.

The entire WordPress site took the team of Get Found Now less then 30 business days to completely overhaul from start to finish! In less than 60 days, Rothfus Family Dental is now showing up on page one of Google in the natural search for major search terms, such as:

• Family Dentistry in Medford, Oregon # 4
• Cosmetic Dentistry in Medford Oregon #2
• Dentist in Medford Oregon # 2
• Family Dentist in Medford Oregon # 2
• Restorative Dentistry Medford Oregon #1, #2, #3
• Sleep Apnea Treatments in Medford Oregon #2, #3, #4
• Snoring Treatments in Medford Oregon #1, #2, #3
• Laser Periodontal Treatment Medford Oregon #1
• Dental Implants Medford Oregon #2 page 2

Testimonial from Rothfus Family Dental

“Over the course of the last 10 years I have had 4 different websites, everything from a static site to a fully flash site.  Each time I paid a ton of money and got a nice looking site.  The problem was no one ever came to those sites.  I was scared to call anyone else based on the fact everyone else promised me the world and couldn’t deliver.   I looked into using cookie cutter dental websites, but it just didn’t feel right.   That all changed when I met Michael and Victoria at Get Found Now.  I had them look at my existing site and they gave me their honest opinions as to what they thought needed to be done, at an affordable price.  I liked that they are a husband wife team and that they cater to your specific concerns.  No Cookie Cutter site here.  I signed up and in less than a week, my website popped up on the first page of Goggle!  Something that no one else could do in over 10 years!  Michael is straight forward and tells you exactly what he thinks, no B.S.   He builds the back end of the site from the ground up and lays the foundation for a great site.  Victoria works the front end of the site, teaching you how to blog in word press and optimize it so that what your blogging actually gets to your clientele.  I can say that I would recommend them to anyone interested in having an awesome website that not only looks good, but works and gets results!”

Randell Rothfus
Rothfus Family Dental

Our WordPress Blog Design Portfolio

Check out our WordPress Studio Press/Genesis Design Portfolio for a variety of niche markets and Industries. We set up the back-end for sever to search engine communication, create a beautiful website on the front-end with professional header/branding and smart usability/navigation AND we train you how to effectively SEO blog your site.  We are a one stop, full service WordPress shop!

Our SEO and WordPress Design Experience Speaks for Itself

We have years of experience installing, configuring and optimizing WordPress, and training people how to SEO blog effectively on it.  Get Found Now is a WordPress site with a 99/100 overall score, a 95/100 blog score and a 5 Moz Rank.

This is what we bring to the table and can help you attain for your ownWordPress blog! Check out what our valued clients have to say about us on our testimonials page.

If you would like us to design you a brand new optimized WordPress blogging platform (Portfolio) or would like a WordPress back-end tune-up on your existing self-hosted WordPress site for only $99, please give us a call at 813.443.1585.

WordPress StudioPress-Genesis and SEO Experts

Get Found Now not only designs and configures powerful real estate WordPress websites running the Genesis framework, we train you on WordPress and teach cutting-edge content generation and usability/SEO formatting techniques that will take your blogging to the next level. 

All of our real estate WordPress websites start with StudioPress/Genesis themes. We then customize the look and feel of your website and tailor it for your niche market.

• Check out our real estate WordPress website design on our Portfolio Page.
• Check out what our valued clients have to say about us on our Testimonials Page.

Real Estate WordPress Design – WordPress Training – Blog Coaching – Social Media

Are you ready to get serious about your online presence? We have years of experience installing, configuring and optimizing WordPress, and training people how to blog effectively.  Get Found Now is a WordPress website with a 99/100 overall website score and a 5.3 MOZ rank (Website Grader by HubSpot).  That is what we bring to the table and can help you achieve for your own self-hosted WordPress website.

If you would like us to design you a cutting-edge and powerful WordPress/Genesis blogging platform; would like to revamp the look and feel of your existing WordPress site or could use some one-on-one  WordPress training and blog coaching with Victoria, please give Get Found Now a call at 813.443.1585.

Get Found Now! WordPress Studio Press-Genesis and SEO Experts

Copyright of content written on Get Found Now is rightfully owned by Get Found Now. Copyright Infringement is “Identity Theft,” unlawful in any jurisdiction.

We will Build You a WordPress Ferrari and Teach You how to Drive It!

Get Found Now blog design services are based on over 10 years of experience in search engine optimization and web design and while we have customized every blogging system out there, we specialize in WordPress StudioPress Genesis.  Why Genesis you ask? – Because Genesis updates with one click of a button and happens to the most powerful blogging platform on the market.

All of our WordPress websites are designed for usability and configured and optimized for search engine DOMINATION.  We also offer WordPress training and teach you how to blog effectivly (usability/SEO formatting), utilizing all the features that a StudioPress Genesis blogging system has to offer. 

Custom WordPress Blog Design

Most businesses are now starting to realize they need a blog to stay in the race for rankings within the SERPS. The problem is that most businesses want a blog that doesn’t look or behave as a blog. Why? Because they don’t fully understand how much more effective a blog is to a static website and how it will dominate in the index if configured properly and blogged on effectively.

Get Found Now incorporates StudioPress themes with our proprietary plug-in packages and that’s what makes our sites work better than most standard (static) websites and (dynamic) blog sites. What also separates Get Found Now from other website development companies is our experience in search engine optimization which gives our clients an upper-hand with their competitors.

Throw in years of server technology experience, Social Media, Web 2.0 applications and comprehensive WordPresstraining and blog coaching and you have a win-win combination. We are a one-stop WordPress success shop!

“I couldn’t be happier with the work and team effort by Get Found Now, my company constantly receives multiple compliments about our web design. Many thanks to Victoria and Michael Stankard, aka the dynamic duo.” ~ Tagrid Shunia CEO of First Pro Capital and Credit Consulting Professionals

Every Client is Unique with Different Needs 

We understand that every client is different. Each has their own products and services and they all need unique content and graphics to set them apart. Get Found Now offers multiple systems that are tailored for a variety of niche markets and industries.

We call our website navigational meetings “creative brain storming sessions” where we help you map out your entire online game plan. We are not just WordPress developers. We are here to help you create a dynamic and successful online business presence utilizing the power of WordPress.

Get Found Now’s WordPress Blog Design In Action

The fact is no one that does WordPress blog design has the SEO experience of Get Found Now. In every design there is a proven search engine optimization strategy (white hat of course) working behind the scenes.

Are you ready to get serious about your online presence?

• Check out our WordPress Website Design Portfolio.
• Check out what our valued clients have to say about us on our Testimonials Page.

WordPress Website Design – WordPress Training and Coaching

If you would like us to design you a cutting-edge and powerful WordPress Genesis website,  would  like us to revamp the look and feel of your existing WordPress site or could use some one-on-one  WordPress training and blog coaching with Victoria, a.k.a SEO blogging Diva, please give us a call at 813.443.1585. We are here to make it happen for YOU!

Get Found Now – WordPress Studio Press-Genesis and SEO Experts

Copyright of content written on Get Found Now is rightfully owned by Get Found Now. Copyright Infringement is “Identity Theft,” unlawful in any jurisdiction.

Please do not spin, scrub, scrape or copy our content. Thank you!

When creating a WordPress system, it is important that you plan out from the very beginning for future marketing and search engine optimization. You need to have a good understanding for what topics your WordPress system will be marketing. With all the changes in Google over the past year, you need show a Lazar focused topic reputation on your site, that everything from the domain, URL, pages, posts categories and tags have a unified structure for marketing and promoting your specific topics.

A lot of people make the mistake of overlooking the ‘big picture’ and spend too much time worrying about keywords and keyword phrases. The most important part of WordPress marketing strategies for 2009 will involve topic reputation. Keywords are really just one aspect of building up your WordPress system’s reputation and authority for the topics you are promoting through SEO.

Topic Reputation and WordPress Marketing For 2009

To succeed in Google in 2009 and the future, topic reputation, discussion and social network marketing will be the way to your success when marketing your business and website. In the past year, Google has made radical changes to it’s index which has dramatically changed the way a regular surfer sees results for the specific keywords they are searching.

Google’s execution of universal search, local search and search history means that a user in Duluth for example, will see very different results than someone searching the same keywords in New York City. This not only affects service websites but websites that are reliant on on selling products.

Therefore, it is more important than ever to incorporate some geo-targeting of your topic reputation, which can be done by creating foundation pages in WordPress that are targeting specific states and cities as well as incorporating functionality such as Google maps into your content.

By introducing geographical regions into your topic reputation, your SEO strategies for your WordPress system will allow you to reach Mary Jane in Duluth or Billy Bob in Atlanta who are searching for the same product in different locations.

When planning your content, whether is is for a new WordPress System or for an overhaul of an existing WordPress system, you can start branding and get discussion going on for the topics that are intrinsic to your SEO plan.

Search engine optimization of static pages is a subject that is covered ad nausea. How about those of us that have more dynamic Internet presences? I personally prefer the WordPress system to any other type of content management system, and believe me I have tried them all. Unless you have an e-commerce site with hundreds or thousands of products, more than likely you could use WordPress as your content management system.

Using WordPress Posts and Pages For SEO

When you have WordPress installed either as a standalone application or part of a website, your options for SEO are increased big time. In my post WordPress SEO Server Side I explain the basics of WordPress and the importance of a good theme. Now that it is up, what do you do?

The first steps involve the sites content. You must have a plan for at least the first 20 posts or pages. There is a difference between WordPress posts and pages. A page is pretty much the same as a standard web page. It takes longer to get into the SERPs, but also has more staying power. A post can get you instant gratification, but unless the post is commented on frequently, it won’t stay in the SERP’s for long.

Creating Keyword Intensive Pages

If your site is specific to a set of keywords, the best game plan is to create keyword heavy PAGES. I have found that an optimized page other than the home page can rank highly for about 3 keywords or keyword phrases. The key is to use the keyword phrase in both the URL (in WordPress that would be the slug which is best formatted in lowercase with words separated by a dash, i.e. keyword1-keyword2-etc) and the Page title. In the slug or URL field do not use noise words like the, and, or, a, etc.

WordPress SEO is pretty basic on the client side if your system is set up properly with the right plugins. You have your title and slug with the keywords you are promoting on the Page. The first sentences should be a description of the content on the page. You need at least 1 or 2 paragraphs to start off the page prior to using H2 tags. The H2 tag should also have a keyword phrase in it. If you are optimizing for multiple phrase, then use multiple H2 tags, but always have at least 2 paragraphs between H2 tags. If the keyword phrase you are promoting has sub-topics use H3 tags to break down and isolate the different phrases.

It is important not to spam the page, and to have as much keywords that make sense. It is always good to rotate between <strong> and <em> tags to bold and italicize your keywords and phrases. This shows the spiders that the page is an authority on the keywords mentioned.

By creating Pages that are keyword heavy, you now have a base for deep link navigation that will help you gain authority in the search engines and give your users an idea what your site is about. The Pages are the foundation for getting started with WordPress SEO.

Promoting WordPress Pages With Posts

Once you have your primary keywords within Pages, you can now start writing WordPress Posts to promote them. During the WordPress set up you should have created at least the most basic categories to put your pages in. If you haven’t then now is the time to create your categories.

Most new blogs have a growing period from inception to getting regular readers and subscribers. That being said the first posts are probably not going to be consumed by the masses, which is why it is good to use them to promote your optimized WordPress Pages.

Setting up a WordPress Post for SEO is basically the same as it is for a Page except that you also will have tags and keywords. The same principles of title and slug remain the same, use your keywords in both. Once you have created enough posts that link to your pages, your blatant self promotion is over and you are ready to get busy writing your articles and setting up your subscription base. If you are unfamiliar with syndication read my post RSS Real Simple Syndication Overview.

WordPress SEO is a big topic and I will be covering it over the next 2 weeks, please leave any questions as comments on this post. I am putting together a plugin package along with an instructional video on how to install and configure the SEO plugins I use. I hope to have that done by the end of next week.

WordPress is ready and willing to be your partner in search engine optimization. This new series will focus on the best ways to optimize your WordPress installations. It is going to be broken down into 2 parts:

1. Server Side WordPress Search Engine Optimization – these articles will deal with the backend, management dashboard, plugins and themes. We will be exploring the proper use of the robots.txt file with WordPress as well as other server-side technology to best optimize your blog and feeds. We will also look at the installation of analytics tracking, setting up specific blog oriented goals and getting your blog ready for submissions and planting.
2. Front End WordPress Search Engine Optimization – these articles will deal with how to optimize your content, obtain trackbacks, submit your blog, submit your feed and plant your articles. We will also be looking at the front end of Google Analytics, Google Webmaster Center, Yahoo Site Explorer, FeedBurner and powerful services such as Technorati, Del.iso.us and mag.nol.ia.

I know that there are more blogging platforms than WordPress, and that the backend articles are not going to help people running TypePad, but the front end posts will help anybody with a blog. I use WordPress and am an expert at customizing and marketing that platform. As every professional blogger will tell you: “write about what you know”!

Getting Started With WordPress and SEO

We are going to assume you have hosting that either offers WordPress with their packages, or that you have control over your servers and can install whatever you want. I host with Rackspace Managed Hosting and have 4 servers, 3 of which are Linux. If you are ready to get a blog going and either have hosting that doesn’t offer WordPress or want to upgrade, call me at (813) 907-7688 and I can hook you up with all kinds of different hosting. My Social Network Marketing packages all include hosting if you don’t have a blog and want one.

Once you have installed WordPress and chosen your theme, the fun stuff begins! It helps for you to have a theme that is optimized. A search for WordPress SEO themes will show you a ton of excellent themes that are ready for SEO. While it is true that you have hundreds of choices, you want to keep it simple. Themes that are 100% CSS driven are hard to modify if you aren’t a serious coder.

The theme is extremely important since it dictates how your blog is presented to the search engines. Things like meta descriptions and post headers are extremely important, and are usually within the index.php, single.php and page.php. The page is extremely critical if you use them as well as posts. Standard page code has the title of the blog appear as the primary meta title, I usually remove that line of code so that only the actual title that you input into the visual editor is the title of the page, not the complete title of the blog THEN the page title. Most search engines don’t read meta titles past 85 characters.

If you are unsure of anything I said in the last paragraph, please leave a comment with your question and I will answer it.

Once your blog is installed and you have chosen and installed a theme, there is still a lot of work that needs to be done. For search engine optimized WordPress installs you will need several plugins to help the search engines help you. My next post in this series will list all of the plugins I use, where to download them and how to configure them.

WordPress is a powerful SEO tool right out of the gate, however, it does need to be customized and tweaked to perform like this site does as well as all the other sites that Get Found Now has done.

Basically it all starts with:

• The web hosting company and their servers
• How much control you have over them
• How well you understand Apache

If your hosting company installed WordPress for you, but you don’t have access to your web hosting server, Get Found Now can still give you an incredible boost in search engine placement!

Get Found Now understands that each client has different needs. This is why GFN performs a FREE no obligation WordPress Site Review that will identify GOALS as well as problems. Getting to know your business is the first step in any successful campaign. Utilize Get Found Now’s experience and take your online presence to the next level.

Get Found Now – WordPress and Online Presence Experts

If you would like us to design you an amazing WordPress blogging platform (Portfolio), convert your existing self hosted blog to the Genesis framework, could use some one-on-one WordPress training and SEO blog coaching, need personal branding or a social media marketing plan, give us a call today at 813.443.1585. Let’s get real about your online presence and success!

Get Found Now! WordPress StudioPress-Genesis and SEO Experts