When it comes to digital marketing, let’s face it, we all want immediate results and to see a return on our investment as quickly as possible. This is especially true when it comes to writing content to market your products and/or services  – or when it comes to shelling out marketing dollars to have someone else write your content for you. Either way, we tend to want tangible, measurable ROI results – and we want it all NOW rather than later.

Realistic  Expectations

Well, I’m here to talk straight about having “realistic expectations” when it comes to content marketing and search engine placement because no matter how much we want something to happen FAST or expect it to happen according to our own self-imposed timetable, page one placement in the search results doesn’t just happen overnight. This is especially true if your website/blog is brand spanking new or you’ve only recently hopped on the content marketing (a.k.a. blogging) bandwagon.

First of all, if your site has only been incubating in the index for a couple of months or so – chances are that you are competing with other sites that have been out there much longer than you.  And even if those sites have not been actively blogging, they have the advantage of “aging,” which is going to require some faith, patience, and diligence on your part to inch your way up to the top of the search results.  All I can say is that as a professional SEO content writer for the past 13 years blogging for numerous clients in a variety of markets – it can definitely be done with regular blogging.

website SEO content services | ongoing SEO blogging services – package discounts available – call today! (813) 312.5606

However, expecting immediate top search engine placement before you’ve built up enough “topic authority” with regular blogging – in order to get the ranking you need for the placement you want – is in my opinion, fairly unrealistic and expecting too much.   Like it or not, you have to pay your dues so-to-speak by blogging on a consistent basis until you start seeing your posts show up in the search results and then slowly move their way up.

All that being said, it’s never too late to get started blogging and I strongly recommend that you do just that.  No matter where you are at with your online marketing efforts, I encourage you to start blogging NOW if you haven’t done so already.  Because the longer you wait to get started, the longer it will take to achieve the online results you need to not only grow your business online but stay in the game.

The bottom line here is that if your competitors are blogging, then you need to be blogging as well.  Blogging for business is not a passing trend – it happens to be the most effective way to get found in the index and convert your traffic into dollars.

A Few Blogging Statistics to Ponder

Did you know that:

  • Marketers that use blogs get 67% more leads than those that do not. (source)
  • Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. (source)
  • Companies who blog receive 97% more links to their website. (source)
  • 45% of marketers say blogging is the #1 most important piece of their content strategy. (source)

Speed & “Reality”

When it comes to the speed in which you should expect to start seeing top search results for the topics you’re blogging about, it’s important to keep those expectations in check.  Because whether you’re a newbie blogger or a seasoned blogger starting a new blog, you may not see the kind of results you want to be seeing for at least a couple of months, and maybe longer, depending on how competitive your market is.

If you are producing valuable, high-quality content that includes proper on-page SEO (meta title, meta description, proper URL structure, keyword optimization, internal linking, etc.), then you should start to see qualified results for your efforts.  The most important thing to remember here and something I can’t stress enough is to not give up the ship prematurely.  Anything less than 6 months of regular blogging is not enough time to gauge whether or not your blogging efforts are paying off in ROI.

The truth is that it can easily take 2 – 3 months of solid blogging, and I’m talking 2 – 4 articles per week, to kick start a blog/website as you increasingly build up topic authority, which is your golden ticket for top search engine ranking and placement.  All of a sudden, you’ll start seeing your content show up favorably in the search results and you can crack open that bottle of champagne.

And if you continue to blog on a regular basis, you will continue to build and ‘fortify’ your topic authority and search engine placement.  However, if you get lackadaisical once you start seeing placement, and only blog now and then or stop blogging altogether, you can easily lose your foothold in the search results to your competitors who are being consistent in their blogging efforts.

The Takeaway

The takeaway here is that blogging is a long term game and the more you invest in it, the more ROI you will get out of it.  Be consistent, put out valuable, quality content, and you will reap the rewards!

website SEO content services | ongoing SEO blogging services – package discounts available – call today! (813) 312.5606

We incorporate high-quality, optimized images (load speed) and all pages are checked for mobile responsive layout and formatting. As part of our blogging services, we will also share your community pages/articles via social media:  Facebook, Linkedin, Twitter, Pinterest, and Google+.

We are familiar with all website/blogging platforms and work directly on your site as optimization requires proper URL structure, meta tags, meta descriptions, keyword optimization, internal linking to relevant pages, and outbound links to relevant authority sites.

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If you are interested in SEO website content | SEO blogging services, improving your search engine placement, and increasing your conversion rate, give us a call, send us an email or fill out the online contact form today!   We can help you achieve your online marketing goals with professional SEO content services.  We have a proven SEO content strategy that WORKS!

Let’s Go!

Victoria Sutherland-Stankard
Get Found Now! SEO Content Services
Phone: 813.312.5606
seobloggingdiva @ gmail.com