Creating comprehensive local service area landing pages: If you are a service provider, optimized local service area landing pages should be the cornerstone of your online marketing game plan. Truth be told, it is nearly impossible to get placement for generic search phrases such as “commercial cleaning & janitorial services” or “garage door repair” for specific service areas without having designated landing pages specifically optimized for those areas.
On-page optimization includes both geo-targeted keyword phrases within the body of the content on the page (text, images, infographics) as well as carefully optimized meta titles and meta descriptions. Both are equally important as far as SEO is concerned. However, what is on the page, including page formatting and message, is just as important. Your content is the “sizzle that’s going to sell the steak” i.e., your services, so you want to make sure that it’s done right.
Basically, you have only a few seconds to capture the interest of your site visitors/potential customers once they’ve found your page in the index, which is half the battle already won. You can quickly lose points in the game, however, if your landing page is visually unappealing or disjointed in the way you convey your message and services.
Always think in terms of scannability. Your visitors will invariably scan the page before reading it, and if it has all the bells and whistles in an easy-to-read format, there’s a good chance that they’ll pick up the phone and call you.
Service area landing pages should include a few key components such as the services you provide, your contact information, plenty of call-to-action prompts, internal links (services, about page, contact page, etc.), a map of the service area, and your tagline or jingle if you have one. My own tagline is “putting you on the map & more,” and that is what I do!
Let’s face it, you might be the best garage door repair company this side of the Twin Cities, but if your marketing plan doesn’t include comprehensive local service area landing pages, how are potential customers going to know that you are even in business, let alone know that you service their area and find you online.
If you have multiple service areas, you don’t need to reinvent the wheel for each end every landing page. Do take whatever time is necessary to create the best service landing page possible. After you have written, formatted, internally linked, optimized, and perfected the first one, you can then use that as a “template” or prototype for the remaining service areas.
Now, I’m not saying that all it takes is changing out one or two keywords for each different service area, not at all. The template is merely the framework for formatting, more like a guideline. You will still need to fill in the page with local info about the area so that the landing page can garner enough local authority to do its job.
Comprehensive local service area landing page examples:
A picture is worth a thousand words, so here are a few visual examples of comprehensive local service area landing pages for a cleaning and janitorial company doing biz in the Pacific North West:
If you are busy doing what you do best and don’t have the time or the inclination to create your own local service area landing pages, I will be happy to create them for you!
local service area landing pages, community/neighborhood profiles, real estate blogging & content writing services – call today! (813) 312-5606
If you are interested in optimized local service area landing pages, community/neighborhood profiles, real estate blogging, web content writing services, improving your search engine placement and traffic conversion, or all of the above, please give me a call at 813.312.5606, send me an email or fill out the online contact form today! Allow me to help you achieve your online goals with professional, optimized content services. I have a proven optimization and content strategy that WORKS!
“putting you on the map & more”
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