How to Dominate Your Local Market with Geo-targeting & Area Profile Pages

geo-targeting, geo-targeted website content, Geo-targeted are topic authority

Comprehensive Geo-targeted area profiles are the foundation pages for smart website navigation and SEO.  They will boost your area authority in the SERPs for your target area market(s) –  if you consistently link back to them from other relevant pages and posts within your site.

We recommend that you create a well thought out content game plan and strategy for the different locales and areas you want to target because comprehensive area profile pages take a fair amount of time to research, write, optimize, and format for maximum usability and SEO.

Geo-targeted Area Profile Page Components

A comprehensive area profile page should start out with an overview of the area then include specific local information such as demographics, climate, geography, education, economy, employment, hospitals, culture, points of interest, recreation, parks, transportation, etc. We include outbound links to relevant authority sites for usability. We stay away from discussing race or religion, especially when it comes to real estate, equal fair housing regulations and so forth.

Use Reliable Information Sources

Make sure the information on your geo-targeted area profile pages is accurate, current and well researched from reliable sources. Some online sources are better than others.  Obviously, you want to stay away from copying directly from Wikipedia or City-Data because the information they contain tends to be out-of-date, especially when it comes to demographics.  Not to mention, copying equals duplicate content, no matter where it comes from. Google doesn’t favor duplicate content that’s already been indexed from another source.

Defining Your Area of Focus with Geo-targeting

Some websites geo-target multiple counties and cities, townships, designated places within counties.  Others dive even deeper into specific neighborhoods, communities or subdivisions.  It really doesn’t matter how granular you want to get as long as you create the proper parent/child  hierarchy within your page navigation and URL structure. If you plan on expanding your area(s) of focus down the line, make sure that you consider that when creating your initial page navigation as it should be looked at as one cohesive information structure.

Parent/Child URL Structure and Hierarchy

Child area profile pages should link back to the main parent area profile page and internally linked to other area profile pages whenever possible.  Example:  Subdivision pages to town or city page; city pages to county page; county pages to main parent pageand so forth.

Below is an example of area profile pages with parent/child url hierarchy:

http://realtyresource.com/phoenix-az-communities/ (Parent Page)
http://realtyresource.com/phoenix-az-communities/northeast-valley/ (Child Page)
http://realtyresource247.com/phoenix-az-communities/northeast-valley/carefree/ (Child Child Page)

Establish deep link navigation SEO and area topic authority by linking area profile pages to one another as well as to other relevant pages/posts within your website. Creating a “web within the greater web” of related information is extremely powerful SEO and will create local area authority for your website.

Geo-targeted SEO Content and Local Area Profile Examples

Why Adding a Google Map is Good for Geo-targeted SEO

A great way to enhance your geo-targeted area authority is by adding a Google map to area specific pages and posts. There are many java script maps available, even fancy ones that include tabs for walkability scores, local businesses (Yelp), Zillow, schools and more.  These fancier maps might look really nifty from a usability standpoint, but they really won’t benefit your local SEO.  Keep in mind that search engines are smart but they can’t watch a movie and they can’t read java script.

That is why we recommend using a straight forward, embedded Google Map.  Adding a Google map at the bottom of your post/page  will help search engines ascertain what local market(s) you want to target.  Not to mention that you’re literally pulling data from Google.  And we all know that Google loves its own content!

If you have a brand new website or would like to kick up your current website area authority and placement in the SERPs to the next level, we highly recommend that you add geo-targeted area profiles to your website page mix.  Comprehensive area profiles are not for the “faint of heart.” They take a fair amount of time to research and format properly.

If you don’t have time to create your own geo-targeted area profile pages, we will be more than happy to create them for you.  Comprehensive geo-targeted area profile pages (1800 – 2500+ words) – $175 (batch discounts of 6 or more area profile pages apply).

Website SEO content and conversion optimization overhauls, new website page content, and ongoing optimized blog post generation for all industries and markets – specializing in real estate.  If you’re interested in improving your search engine placement and conversion rate, we invite you to call us at (813) 782.1619 or sendus an email today!  Allow us to help you achieve your online goals with professional and experienced geo-targeted SEO content services!

Let’s go!

Victoria Sutherland-Stankard
Get Found Now! SEO Content Services
Phone: 813.782.1619 (Best)
Cell: 813.312.5606
seobloggingdiva@gmail.com

About Victoria Stankard

Victoria Stankard has been an online SEO content writer for a variety of markets across the nation since 2006. Specializing in optimized content marketing strategies and owner of a successful organic search engine optimization company, Victoria writes for real people with "The Optimized Edge" - putting you on the map and more!

Speak Your Mind