Comprehensive Geo-targeted area profiles are the foundation pages for smart website SEO. They will boost your area topic authority and search engine placement exposure if you consistently link back to them from other relevant pages and posts within your site.
I recommend that you create a well thought out game plan and marketing strategy for the different areas you want to target because quality, area profile pages take a fair amount of time to research, write, optimize and format for maximum usability and SEO.
Geo-targeted Area Profile Page Components
When writing an area profile page, start off with an introduction or overview of the area. Then dive head first into area specific information such as demographics, climate, geography, education, economy, employment, hospitals, culture, points of interest, recreation, parks, transportation, etc., and numerous outbound links (that open in a new window) to authority sites for usability and SEO. I recommend that you stay away from discussing race or religion, especially when it comes to real estate and equal fair housing regulations.
Use Reliable Information Sources
Make sure the information on your geo-targeted area profile pages is accurate, current and well researched from reliable sources. Some online sources are better than others. Obviously, you want to stay away from copying directly from Wikipedia or City-Data because the information they contain tends to be out-of-date, especially when it comes to demographics. Not to mention, copying equals duplicate content, no matter where it comes from and it won’t help your SEO in the slightest bit. The bottom line is to check your sources thoroughly, run it all through Copyscape for plagiarism./duplicate content and don’t take from other website content that you did not write.
Defining Your Area of Focus with Geo-targeting
Some websites geo-target multiple counties, cities, townships, designated places, etc., while others get even more granular and target neighborhoods, communities, subdivisions, etc., within a single city radius. Whatever area you choose to target or how granular you want to get, always create a proper parent /child hierarchy within your URL structure and tab menu.
Parent/Child URL Structure and Hierarchy
Child area profile pages should link back to the main parent area profile page content and interlinked to one another’s content whenever possible. Example: Subdivision pages to town or city page; city pages to county page; county pages to main parent page.
Below is an example of internally linked area profile pages with parent/child hierarchy:
http://realtyresource247.com/greater-phoenix-arizona-communities/ – Parent Page
http://realtyresource247.com/greater-phoenix-arizona-communities/northeast-valley/ – Child Page
http://realtyresource247.com/greater-phoenix-arizona-communities/northeast-valley/carefree/- Child Child Page
Establish deep link navigation SEO and area topic authority by linking area profile pages to one another and to other relevant pages and posts within your website whenever possible. This internally linked “web within the greater web” is extremely powerful SEO mojo and will create maximum geo-targeted area authority for your website.
Optimized/Geo-targeted Web Page Content Examples
I specialize in geo-targeted area profile pages (community pages). You can review my rates page for those items as needed (discount packages for 6 pages or more). Below are just a few examples of my work. You can also review content examples on my SEO Content Services and Real Estate Content Services pages:
- San Francisco Area Profile
- Richmond Real Estate & Lifestyle
- Chicago Illinois Area Profile
- Morro Bay Area Profile
- San Diego Communities and Neighborhoods
- Santa Clara Area Profile
- Glen Allen Real Estate & Lifestyle
- Los Angeles Area Profile
- Arroyo Grande Area Profile
- Cupertino Area Profile
- Carrytown Real Estate & Lifestyle
- Rancho Bernardo Area Profile
- DuPage County Illinois Area Profile
- Will County Illinois Area Profile
- Palo Alto Area Profile
Why Adding a Google Map is Good for Geo-targeted SEO
A great way to enhance your geo-targeted area authority is by adding a Google map to area specific pages and posts. There are many java script maps available, even fancy ones that include tabs for walkability scores, local businesses (Yelp), Zillow, schools and more. These fancier maps might look nifty from a usability standpoint, but they really won’t benefit your website geo-targeted SEO. Keep in mind that search engines are smart but they can’t watch a movie and they can’t read java script. That is why we recommend using a straight forward, interactive, embedded Google Map.
By adding a Google map within your area profile pages, you are helping Google, Bing and the other SEs ascertain what geo-targeted market(s) you’re focused on. Not to mention that you’re literally pulling data from Google and how can that be wrong? – Google LOVES its own content!
If you have a brand new website or would like to kick up your current website area authority and placement in the index to the next level, I highly recommend that you add geo-targeted area profiles to your page mix.
If you don’t have time to write your own area profiles (definitely labor intensive), then hire a professional SEO content writer to write them for you – like me. Comprehensive area profile pages are not for the “faint of heart.” They take time to research and format.
Comprehensive geo-targeted area profile pages (1800 – 2500+ words) – $210 (batch discounts of 6 or more area profile pages apply).
Website SEO content and conversion optimization overhauls, new website page content, and ongoing optimized blog post generation for all industries and markets – specializing in real estate. If you’re interested in maximizing your overall website search engine placement and conversion rate, I invite you to call today at (813) 782.1619, send me an email or fill out the online contact form. Let me know what your online goals are and I will help you achieve them with professional and experienced optimized content services!
Get Found Now! SEO Content Services
Phone: 813.782.1619 (Best)