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How to Dominate Your Local Market with Geo-targeted Area Profile Pages

geo-targeting, geo-targeted website content, Geo-targeted are topic authorityGeo-targeting for Maximum Area Authority and Exposure

Comprehensive Geo-targeted area profile pages are the foundation for smart website SEO.  They will boost your area topic authority and search placement exposure if you link back to them from other relevant pages and posts of content from within your site.

We recommend that you create a well thought out game plan/marketing strategy for the different areas you want to target because quality, area profile pages take a fair amount of time to research,write, optimize and format for usability and SEO. They are definitely not for “the faint of heart!”

Geo-targeted Area Profile Page Components

When writing an area profile page, start off with an introduction or overview of the area. Then dive head first into area specific information such as demographics, climate, geography, education, economy, employment, hospitals, culture, points of interest, recreation, parks, transportation, etc., and numerous outbound links (that open in a new window) to authority sites for usability and SEO.  We recommend that you stay away from discussing race or religion, especially when it comes to real estate and equal fair housing regulations.

Use Reliable Information Sources

Make sure the information on your geo-targeted area profile pages is accurate, current and well researched from reliable sources. Some online sources are better than others.  Obviously, you want to stay away from copying directly from Wikipedia or City-Data because the information they contain tends to be out-of-date, especially when it comes to demographics.  Not to mention, copying equals duplicate content, no matter where it comes from and it won’t help your SEO in the slightest bit.  The bottom line is to check your sources thoroughly.

Defining Your Area of Focus with Geo-targeting

Some websites geo-target multiple counties, cities, townships, designated places, etc., while others get even more granular and target neighborhoods, communities, subdivisions, etc., within a single city radius. Whatever area you choose to target or how granular you want to get, always create a proper parent /child hierarchy within your URL structure and tab menu.

Parent/Child URL Structure and Hierarchy

Child area profile pages should link back to the main parent area profile page content and interlinked to one another’s content whenever possible.  Example:  Subdivision pages to town or city page; city pages to county page; county pages to main parent page.

Below is an example of internally linked area profile pages with a parent/child hierarchy URL structure:

http://realtyresource247.com/greater-phoenix-arizona-communities/ – Parent Page
http://realtyresource247.com/greater-phoenix-arizona-communities/northeast-valley/ – Child Page
http://realtyresource247.com/greater-phoenix-arizona-communities/northeast-valley/carefree/- Child Child Page

Establish deep link navigation SEO and area topic authority by linking area profile pages to one another and to other relevant pages and posts within your website whenever possible. This internally linked “web within the greater web” is extremely powerful SEO mojo and will create maximum geo-targeted area authority for your website.

Here are a few examples of geo-targeting and internal linking for building up area topic authority:

Why Adding a Google Map is Good for Geo-targeted SEO

A great way to enhance your geo-targeted area authority is by adding a Google map to area specific pages and posts. There are many java script maps available, even fancy ones that include tabs for walkability scores, local businesses (Yelp), Zillow, schools and more.  These fancier maps might look nifty from a usability standpoint, but they really won’t benefit your website geo-targeted SEO.   Search engines are smart but they can’t watch a movie and they can’t read java script – hence the reason why we recommend using a straight forward, interactive, embedded Google Map.

By adding a Google map within your area profile pages, you are helping Google, Bing and the other SEs ascertain what area your content is about.  Not to mention that you are literally pulling data from Google and how can that be wrong? Google LOVES its own content!

How to Embed a Google Map for Geo-targeting

Embedding a Google map into html is as easy as embedding the iframe of a YouTube video – copy paste 1-2-3.  That being said, I like to add a title to the map with the use of a heading tag,  such as <h3>Map of Nashville, Tennessee</h3>.  Heading tags are good for SEO when they support the main h1 title and make it easier to insert a map iframe in the right spot when you are in html view.

Easy step-by-step Instructions for adding a Google Map:

  1. Click on Google Maps to open up the search box
  2. Type in the area you want to geo-target into the search box. You can search by country, state, city, county, zip code, multiple zip codes or unique street address.
  3. The map will open and in the upper right corner you will see a link button.  Click on the Link and copy the iframe code from “Paste HTML to embed in website.”
  4. Open the html view of your page and scroll down until you find the place where you want the iframe of the map inserted.  Save or update.
  5. Paste in the iframe code and save or update.
  6. You should now see an interactive Google map on your page.
  7. Make sure the “view larger map” link below the map opens in a new window.

If your WordPress website is brand new or you would like to kick up your website area authority to the next level on your current site, include geo-targeted area profiles with Google maps to your page mix.  And if you don’t have time to write quality, geo-targeted area profile pages (definitely labor intensive), then hire a professional SEO content writer to write them for you.  Quality area profile pages are not for the “faint of heart.”  They take time done right and happen to be our specialty!

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About Victoria Stankard

Victoria Stankard has been an online SEO content writer for a variety of markets across the nation since 2006. Specializing in optimized content marketing strategies and owner of a successful organic search engine optimization company, Victoria writes for real people with "The Optimized Edge" - putting you on the map and more!

Comments

  1. Hello, just wanted to say, I liked this blog post.

    It was inspiring. Keep on posting!

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