Web Design And SEO
When it comes time to launch a website or re-launch an existing site, often SEO or search engine optimization is an afterthought. SEO must be taken into consideration at all times if you want your website to rank highly in the SERP’s. Get Found Now utilizes a unique and proprietary approach to website design.
SEO and Website Usability
Website design is based upon usability. How will visitors use the site? How will they find what they are looking for? How do you get your products or services in front of your users? These along with basic usability practices are usually in the forefront of web design project meetings. If they aren’t, then you need a new website design company!
Along with those important questions and answers, search engine optimization must be in the mix or your site will get nowhere fast. Of course if your business model is based upon pay per click traffic, then you can ignore this article. If you aren’t made of money, than this outline will help you create a solid design plan that will take into consideration the most important factors in creating an Internet Presence for your company in the 21st century.
A Website Designed In Layers
The way Get Found Now designs and implements websites is through a layer system. We look at a project as having 2 distinct layers:
- The Usability Layer – this layer of a website is all about users. We make usability the primary focus and give site visitors all the tools they need to find what they are looking for and get the products or information they require quickly, preferably within 2 clicks.
- The SEO Layer - built for search engines, the SEO Layer is where keyword discovery, URL creation and other search engine optimization tactics are put to use. While deep link navigation is often thought about as a usability function Get Found Now uses it to create tiers of pages that serve as the foundation of the website and the way search engine’s crawl and index the site.
Get Found Now designs two separate websites, one for users, and one for search engines. These two layers are then connected with Web 2.0 applications. Using social network marketing techniques we combine the layers into one cohesive website that will appeal to both visitors and search engines.
This article is the first in a multi-part series that will look at Web Design and SEO. To learn more about Get Found Now and Internet Presence Management, call 727-856-4695 and speak to Victoria or Michael Stankard.
