Google Serps Are Watered Down

How is it that an ad-only site with no original content can get in the top 20 of Google SERP’s for keywords that are $10.00 a click? There are ad-only sites that have scraped content and Google AdSense ads that exceed the limit in their terms and conditions. Sites in the paid ad section that are both Google Ads publishers and advertisers are getting juice from Google. These sites have little or no PR and are less than 2 years old, yet they are placing above real websites from real companies.

We have all heard about the Google Sandbox effect. New sites are often kept in a limbo of SERP’s until they have been around for a year or so. If this is the case, how are ad-only sites getting into the top 20? Before I continue, lets look at that term: ad-only site. An ad-only site is a website or web page that has no unique content, it is serving either the maximum amount of ads allowed by Google, or in some cases is spoofing the AdSense spider using scripts that allow for more ad boxes.

Unfortunately there is nothing that we can do except to provide quality content that other sites will want to link to. Hopefully Google will do something about these weak sites that offer nothing to their visitors.