Google Page Rank Updates Toolbar

Last month Google updated Page Rank on sites throughout the Internet. On Matt Cutt’s blog he stated that Google is updating the Toolbar Page Rank. The question is how does the update reflect search engine rankings and is the update valid with all types of Page Rank, or is it just as related to the Google Toolbar?

There are a few tools that webmasters can use to track their Page Rank other than the Google Toolbar. I personally prefer the FireFox extension: SEO For FireFox Extension by SEO Book. Not only does it have important info like PR and Google cache date, but also everything from compete.com rankings to Yahoo backlinks. There are also services out there that will tell you what your Page Rank is and even allow you to put an icon on your site showing off your page rank. The problem with them is that they also get their information from the same source which is the toolbar.

Even if you set up an API or a PHP script that pulls info from Google’s servers it is still calling the results from the toolbar so we have no way of knowing if the Page Rank was only updated for the toolbar or has Google updated the Page Rank where it really matters – in their index? Is this something that you really need to care about? To answer these questions we first need to look at Page Rank, what it is and how it works.

Page Rank Explained

Page Rank is a Google proprietary and patented algorythm that is based upon a pages inbound link count. It not only counts links, but gives those links credit based upon the Page Rank of the linking page, how many other links are on the page and the overall authority of the domain. Now I am sure I am going to get a bunch of negative comments from experts that will say, the domain doesn’t factor in Page Rank. Well anybody that thinks that is an idiot. The domain, length of time at the existing IP, amount of time the domain has been purchased and other factors absolutely factor into Page Rank on both sides of the equation. Both the destination page and the link originating page factor into the overall rank of the page. How this relates to a pages rankings in the index is another matter altogether.

Page Rank itself is used as a guideline by many webmasters as link value for link exchanges, popularity of a page in the search engines and importance of certain keywords to the overall domain. By using the backlinks feature of the Page Rank in the Google Toolbar you can see the links coming into a page of any site. This is a huge value when doing a competitive analysis.

Page Rank Updates On Internal Pages or Posts

The updates on internal pages as opposed to the overall domain are a lot more frequent these days. I did notice that several of my newer systems did get Page Rank, but none of my existing sites (older than 3 moths) had updates on the domain, just on internal pages. All WordPress systems have Page Rank on articles up to July which is pretty damn good. I think I prefer them updating internal pages often more than the domain since all my WordPress systems have a continuous flow of content.

As long as you keep the content flowing, you will get higher Page Rank eventually. I have noted that there are plenty of sites out there that have placement, but no Page Rank. I also noted that there were quite a few sites that lost Page Rank. In fact about half of all the sites bidding on Pay Per Post no longer have Page Rank. My research is limited to technology blogs, but they were pretty much across the board stripped of their Page Rank!

Page Rank Updates At The Domain Level

Did domains get updated as well as internal pages? They used to, but I am seeing more internal updates than domain level updates. There are some sites within my network that are less than 2 months old that have scored Page Rank. In fact if you look at SEO By You, you will be surprised to see that this site which is just an empty WordPress site has a 2 PR! Yep not one lick of content except for the Hello World crap that comes with the system. What does that tell us?

Page Rank Does Not Matter!