Google Everflux – Dancing Days Are Here Again
Everyone is talking about the new buzzword of the year “The Google Everflux”. What is it? Google used to roll out updates to their index slowly, over a week or so, which would cause many webmasters heartburn. This phenomenon was coined “The Google Dance” by the SEO pundits out there. The index was in flux, updating the SERP’s seemingly at random.
That is now replaced by what seams to be DAILY UPDATES! Google’s index is changing constantly now, causing many of us to need daily reporting on search engine placement. It’s almost as if Google got some steroids from BALCO and injected Googlebot with them.
How To Take Advantage Of Google Everflux
With Googlebot speeding around the Internet and indexing faster than ever, what is a webmaster to do? The answer is in Web 2.0 applications that provide your site with fresh and unique content on a daily basis. Of course having the systems in place are only the first step. You have to write all that content, and that can be quite a challenge to site owners that don’t have writing skills.
If you don’t have a blog attached to your website… GET ONE NOW.
If you have a small website, say under 25 pages, that is static, convert it to a WordPress system. If you don’t know how to do this yourself, give Get Found Now a call at 813-907-7688.
Blog Plagiarism and Scraping of Content
According to Dictionary.com, plagiarism is “the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work.” The Merriam-Webster Online Dictionary defines THEFT as: the act of stealing; specifically: the felonious taking and removing of personal property with intent to deprive the rightful owner of it.
“Scraping” refers to copying off another site that’s not personally owned by the party doing the scraping. Not referencing information sources and claiming that information as your own is plagiarism and content scraping. Spammer and ad-only blogs are chalked with scraped content stolen from other sites.
Plagiarism in the blogosphere is an extremely frustrating problem that is rabid on the web. In truth, anyone can steal your content and publish it on their site. After scrubbing it here and there, it now becomes “theirs.” It is extremely disheartening to see your hard work, laborious topic research and precious time cheaply ripped off.
This is precisely why I love Copyscape so much. It’s an indispensable blogging tool that uncovers plagiarism of your content. It’s also a free service. You simply type in the URL of your original page of content and Copyscape will pull up and expose any content that matches yours. It could be a sentence, a phrase, a snip-it or even an entire page of your content.
Copyscape also has a service called Copysentry that searches the web for any copiers of your content and then emails you if any is detected. As a deterrent, you can also display plagiarism warning banners from Copyscape on your site.
If you discover that your original content is now sitting on someone else’s website, time is of the essence. See the Guide to Responding To Plagiarism for the best actions to take to get your content removed as quickly as possible.
Plagiarism/scraping is a dirty problem that most professional bloggers are unfortunately, very aware of. Plagiarism Today is a blog entirely dedicated to the subject of plagiarism, packed with insightful articles and informative tips.