How Social Network Marketing Companies Can Survive This Economy

Social network marketing companies are having a challenge keeping business booming in a struggling economy. Since social network marketing is a fairly new strategy for most online businesses, it is not being seen as an essential part of their online marketing strategies. The challenge is in educating customers in the benefits of social network marketing and convincing them that it isn’t a fad or fly by night solution.

By now just about every business that has an online presence knows what SEO (search engine optimization) is, and that it is critical to their online survival. The goal is to tie social network marketing into traditional SEO practices in the minds of your customers. I have found that a lot of people aren’t totally sure what social network marketing is, especially when it comes to business applications.

We have success with social network marketing because we use it in conjunction with solid SEO tactics. This is the game plan that will get us all through the economic meltdown. It needs to start with WordPress. The only problem I have ever had with WordPress is its moniker – weblog. It is so much more than just another blogging system, it literally is the most powerful SEO tool that has ever been created. It will do the job right out of the box, but with several modifications, WordPress will propel your domain or website into the top of the SERPS and keep it there. You might ask “what’s the hitch”, but there isn’t one as long as you provide quality content on a regular basis.

Adding a WordPress system onto an existing static website is the best SEO solution. If you or your clients are creating a new Internet presence, then WordPress is the SEO / social network marketing one two punch that will allow you to OWN THE DISCUSSION on whatever topics that are in your online marketing strategy. The key to leveraging your existing search engine visibility is all in how dynamic your site is. I am not just talking about dynamic in the sense of database driven web pages, but dynamic in constantly evolving content that is updated by your site’s users through commenting.

Prior to kicking off campaigns on Facebook and MySpace, you must have a platform to deliver the rich media that makes social network marketing work. My next installment will show you what plugins are required for you to Own the Discussion within the search engines.