WordPress and Google - Social Network Marketing Meets SEO

By now you all know that I am a strong proponent of WordPress, and using it along with quality content, is a recipe for success. The only problem that I have with WordPress is its self titled moniker, “just another WordPress weblog”. They are selling themselves short by sticking to the label: blogging platform. In reality WordPress is a very powerful content management system with powerful social network marketing tools and a solid SEO foundation, all things that Google loves. The key to success in Google is three-fold: quality content, inbound links and discussion. WordPress does all of those things, and does them well.

If you already have a website, the best game plan is to add a WordPress system as a directory using a quality keyword and having the directory as close to the root as possible. An example would be companyname.com/keyword/. If your domain already has your main keyword in it, don’t make the mistake of using it again as the name of your WordPress directory. In the unlikely event that you don’t already have a website for your business, then WordPress is a great stand-alone system to get going online. If you have a website, but it is under performing, flipping your site to a WordPress system will give you an incredible boost in the SERPS without taking forever for you to see results. Be clear about this one point though, if you choose WordPress as your content management system, you will have to create quality content on a regular basis.

Social Network Marketing as an SEO Tool

The concept of social network marketing as a powerful SEO tool died before it could become a reality when social networks bowed to Google and nofollowed their users outbound links. The fact is social networks that are related to business can still benefit a website through backlinks, but mainstream sites like Facebook, MySpace, Digg, Delicious, etc. do not pass on link juice. This is an attempt by Google and other search engines to weed out spammers who use social networks to raise their inbound links through spam. On one hand I applaud this, but on the other I find it annoying since I have useful content, but can’t promote it on social networks. The bottom line is that the only way to succeed is to create content that your users will link to. You also need to open discussion on your site through comments. We offer plans that kick start commenting. Even though commenting is pretty anonymous, people still feel weird about being the first person to leave a comment or ask what they feel to be a stupid question. Get Found Now researches your content and asks the right questions that you answer promptly. Once the comments start flowing they snowball into a lot of organic activity that will naturally increase your rankings. It’s like your first high school dance,no one wants to be the first one to be on the dance floor. That is why we have come up with a service that gets the discussion going on your WordPress system. Owning The Discussion and Branding Through SEO is an article I wrote a while back that was inspired by Google’s CEO calling the Internet a cesspool. The thing is, he is right, there is so much spam and weak user generated content out there that it is hard for legitimate websites to compete. Again, it is all about content!

If you have any questions about how to go about writing engaging content, getting discussion rolling on your website, WordPress blog design, or social network marketing give me a call at 866-418-3843 or post a comment below.

WordPress comes equipped with a powerful toolset for social network marketing and SEO. By using specific plugins as well as features already inherent to WordPress, you can set your system up to dominate the SERPS. The first place to start is deciding on which content you want to display to the search engines. There are two place to start with that:

1. Robots.txt File for WordPress SEO - the robots.txt file is where you notify the search engines where your sitemaps are as well as which pages, posts or directories that you don’t want the search engines to go. this holds true for all websites, not just WordPress sites. Leave a comment below if you have questions about robots.txt files.
2. On Page Meta Robots Tags- there are meta tags available that will control spiders and how they INDEX and FOLLOW both the content on the page as well as the links that are on the page. The truth is this subject warrants an entire post, but for now I will give you a quick overview. I use a plugin called All In One SEO Pack that will control on page Meta Robots Tags for category page, tag pages, archives and all posts and pages. All of those things lead down a dangerous path of duplicate content. You have to choose which content you are going to show the spiders. I am running 2 tests right now. One that is excluding everything but the original post and tag pages, and another one that is showing just categories and the post. The key here is to limit the amount of content shown on tag pages or category pages to just the tile and the first 300 or so characters. Even though that is not how my site is set up, you can see it in action at dtidata.com/resourcecenter where the category test is taking place. I am launching a new site called seobyyou.com where I will be testing the tag theory. I will keep everyone up to date on how the test goes. The initial results are leaning to the tag pages being opened up because there is more potential for keyword benefits because there are so many more tags.The basic game plan for pages that you don’t want spidered is to use the NOINDEX FOLLOW argument in on page meta tags. All In One SEO Pack does that, but you also have to coordinate that activity with your sitemap tool. In other words you don’t want to put archive and category pages in your sitemap and then tell spiders not to index them. This also holds true for all types of websites, you just have to do it manually. Leave a comment below if you have any questions.

Once you have identified what content you want to show the search engines and you have set up your road maps (sitemaps) and stop signs (robots.txt), you have given Google what it wants, an easy way to spider your site!

The next step is to incorporate into your sidebars links out to your recent comments, most popular posts and latest posts. You will have to tweak your files to insure that WordPress is not nofollowing your links from the sidebars into the recent comments, latest posts and most popular posts. The goal here is to show Google that there is discussion going on within your site. By answering comments quickly and giving good information, you will get inbound links, that is a fact.

If you have any questions or would like to set up a FREE no obligation report on your WordPress SEO, call 866-418-3843 or leave a comment below.

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What Google Wants - Branding With SEO - Owning The Discussion

The other day Google’s CEO Eric Schmidt stated that the Internet is a cesspool and that the way to succeed online is through branding and discussion. While I have been complaining for a while about how Google’s SERP’s are watered down, it is nice to see them actually agreeing, and doing something about it. Since Google has cracked down on sites that sell link juice it has been increasingly more difficult to obtain quality inbound links that are relevant to your content. So what is a webmaster to do?

I had a discussion with a friend of mine, Christian Sterner the CEO and founder of Wellcomemat a video portal for videoagraphers, and we were talking about Universal Search and how to best leverage all of wellcomemat.com’s user generated content. I was pushing the commenting, telling him that they need to reward users that ask and answer questions. It was then that he said something that really put the whole thing into perspective: “the best sites online, OWN THE DISCUSSION on their topics”. That really puts the whole thing in a nutshell. I have proven time and time again that sites that push out quality content and that have users that ask question in the form of comments, rule the SERPs for their topics.

How To Own The Discussion

While Google is pushing branding, which I agree with to an extent, I have always pushed content and comments as I have found that WordPress posts historically get into the SERPs quickly, but tend to fade away over time. UNLESS THEY ARE HEAVILY COMMENTED. It was through this information that I found a great WP Plugin that takes the most recent comments and allows you to put them in a sidebar widget. I use that along with another plugin that lists the most popular posts based upon commenting. By putting both of these in the sidebar of the homepage of my client’s blog, I have seen an increase in placement for ALL of the posts that were linked from the home page through BOTH the popular posts and recent comments.

We all hate comment spam, and I am not in any way shape or form suggesting that you spam other peoples sites with comments. I am stating that you need to get comments going on your own site. You need to break the ice and ask and answer your own questions at first so that users see their questions will be answered in a timely manner. If you can get users to ask questions on your posts, you will OWN THE DISCUSSION.

Social Network Marketing at one time was a great source of inbound links, but that has changed since Google strong armed them into nofollowing their outbound links. Now social network marketing is good for exposure and traffic building, and of course branding, but little else except for a couple of document sharing sites. While SMO and social network marketing are still part of the game plan for SEO, we are focused more with on page optimization and commenting to drive discussion. Feel free to give us a call if you want to get started owning the discussion on Google. 727-251-2058

PRO Domain Extension Will Weed Out Spam And Rank High In Google

If you have been in the Internet business as long as I have, then you know that domain extensions come and go without making a dent in the rankings of .com and .org websites. The .net extension has performed the best out of all the non dot com domains, but clearly not anywhere near a .com.

Enter the .pro domain extension. I haven’t seen as much talk about it as I expected even though it has been out for months. I suppose that professionals online don’t feel it will crack the dominance of traditional .com’s. The fact is .pro will not only rank high, but has the potential to take rankings away from the vaunted .com domain extension.

Why You Shouldn’t Ignore .PRO Domain Extensions

If you are a professional and have a brick and mortar business, you absolutely must grab your .pro domain. I was astonished to see how many important domains were still available. You must have a business license to keep your domain. If you don’t provide them with a business license along with the licensing entity within 44 days you will loose the domain and they won’t refund the money. Since .pro domains are not available through wholesalers like godaddy, you will have to use Network Solutions or another registrar. You can get a list of .pro registrars here.

Fell free to leave a comment if you have any questions about .pro domains. I have 2 sites that have just been released and will keep everyone updated on their progress. Once they are in the SERPS I will put up links to them.

How Social Network Marketing Companies Can Survive This Economy

Social network marketing companies are having a challenge keeping business booming in a struggling economy. Since social network marketing is a fairly new strategy for most online businesses, it is not being seen as an essential part of their online marketing strategies. The challenge is in educating customers in the benefits of social network marketing and convincing them that it isn’t a fad or fly by night solution.

By now just about every business that has an online presence knows what SEO (search engine optimization) is, and that it is critical to their online survival. The goal is to tie social network marketing into traditional SEO practices in the minds of your customers. I have found that a lot of people aren’t totally sure what social network marketing is, especially when it comes to business applications.

We have success with social network marketing because we use it in conjunction with solid SEO tactics. This is the game plan that will get us all through the economic meltdown. It needs to start with WordPress. The only problem I have ever had with WordPress is its moniker - weblog. It is so much more than just another blogging system, it literally is the most powerful SEO tool that has ever been created. It will do the job right out of the box, but with several modifications, WordPress will propel your domain or website into the top of the SERPS and keep it there. You might ask “what’s the hitch”, but there isn’t one as long as you provide quality content on a regular basis.

Adding a WordPress system onto an existing static website is the best SEO solution. If you or your clients are creating a new Internet presence, then WordPress is the SEO / social network marketing one two punch that will allow you to OWN THE DISCUSSION on whatever topics that are in your online marketing strategy. The key to leveraging your existing search engine visibility is all in how dynamic your site is. I am not just talking about dynamic in the sense of database driven web pages, but dynamic in constantly evolving content that is updated by your site’s users through commenting.

Prior to kicking off campaigns on Facebook and MySpace, you must have a platform to deliver the rich media that makes social network marketing work. My next installment will show you what plugins are required for you to Own the Discussion within the search engines.

Social Media Optimization - Practical Applications

Social Media Optimization or SMO is being talked about quite a bit by online marketers these days. What is it, and why should you care? As you know by now, I am a big proponent of social network marketing strategies that are used in conjunction with good search engine optimization (SEO) practices. Social Media Optimization is yet another term for the same thing - Web 2.0 Applications.

Let’s break down SMO, SEO and Web 2.0.

SEO - Search Engine Optimization

Search engine optimization or SEO is a process that involves making a website perform well in the SERPS (Search Engine Results Pages). It involves a group of standards and practices that make your website appealing to search engine spiders. That includes but is not limited to:

• Good Domain- the best scenario is to have the keywords within the domain itself. There is no need to separate the keywords or phrases with hyphens, in fact sites without hyphens rank better than ones with hyphens.
• Good URL Structure- the keywords must appear within the URL itself. This can become problematic with dynamic database driven sites; however tools such as mod rewrite and 301 redirects can make even the ugliest database driven URL’s pretty in the eyes of the search engines. Even Miva has built in SEO tools now. The keywords have to be in the URL for spiders to understand and gauge importance of any given web page.
• Deep Link Navigation- otherwise known as breadcrumb navigation, deep links are paths that your visitors follow as they traverse your website. By displaying the links to your major sections, you are giving both your visitors and the search engines a path to follow around your site. The better a spider can follow links and index content, the better ranking you will get.
• Keyword Density - also known as keyword stuffing, it is critical for you to take the keyword or keyword phrase that you are promoting and incorporate it into the URL, page title, meta tags, content, H2 tags and links. By bolding or italicizing the keywords, you are telling the search engines that they are important.

Social Media Optimization

SMO is using rich media like video and podcasts to drive traffic and enhance your site. Don’t get caught up in the trap of spending a lot of time promoting your site and content on useless sites like Digg. They don’t give any SEO value at all, but can help with traffic if your content can generate interest.

Web 2.0 applications like RSS and WordPress are very powerful SEO tools. By cross promoting your sites through video and podcasts you will be able to get more functionality out of your web presence and give your readers and site users better benefits. It all starts with quality content!

The best use for social media is to build brands and drive traffic. Since Google strong armed social networks into nofollowing outbound links on their user generated content. At one time Flickr was an outstanding source for Yahoo backlinks. Now it is a waste of time. There is only one Social Network site that still produces quality SEO links. I’ll be writing about how to leverage that site in my next article. Give me a call if you can’t wait to find out what that is!

Learn more about social network marketing here.

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