Think Big Sites

September 22, 2008 by Victoria Stankard · 1 Comment
Filed under: Search Engine Optimization 

As an Internet marketer, I’m always looking to see how other Internet marketing professionals offering search engine optimization services go about getting more website traffic to their clients’ sites. All Internet driven businesses want more qualified traffic generation and their are specific ways in which SEO experts are able to achieve it.

Think Big Sites is a progressive web marketing company that specializes in website design as well as web traffic generation. In today’s highly competitive Internet marketplace, businesses must think about SEO as well as have a professional looking website. You need a diversified and well thought out marketing strategy to power your website or you might as well not have a website at all. Because without a competitive and comprehensive marketing plan behind your site, you’ll be nowhere in the search engines.

Think Big Sites is comprised of highly skilled professionals, including top website designers, SEO specialists, PHP database programmers, Internet business consultants, website hosting technicians and more.

They are considered by many as the premier search engine optimization company as well as offering the following services:

  • Top website design
  • Logo design
  • Web Hosting
  • Comprehensive marketing plans
  • Blog marketing techniques
  • Content generation
  • Pay-per-click campaigns
  • Linking strategies
  • E-commerce
  • Qualified traffic & Lead generation
  • Photography
  • And More!

Think BIG Sites‘ uniquely diversified marketing strategies will increase your search engine rankings faster and for less money out of your pocket than 98% of their competitors.

So, if you want to get found on the Internet – thinkbigsites.com!

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WetPaint

We are always on the lookout for cutting edge companies that get people excited about the Internet as well as those offering innovative ways to drive qualified traffic to sites. WetPaint is a free wiki website that features everything you need to start your own or contribute to a pre-existing social website, including videos, photos, text, polls and more.

With WetPaint, many people can contribute to your website, providing it with fresh ongoing content that grows quickly. And anyone who’s got a website knows that fresh content is the key to staying alive in the search engines.

Because any person can edit and contribute to your site, WetPaint has built in safe guards, such as permission levels that allow people to edit and view only certain selected pages by you. And any changes made to your site are recorded for accountability purposes.

WetPaint utilizes the best features of blogs, wikis, social networks and forums so you can be the master at creating, collecting, and organizing an interesting mix of content on your own social website.

Here’s the impressive list of features that WetPaint offers:

  • 1-2-3 Simple Site Creation
  • Public or Private Sites
  • Custom Domain Mapping
  • Personal Profiles
  • Pre-Populated Templates for Specific Topics and Groups
  • Click-and-Type Page Editing
  • Easy Photo/Video Integration
  • Photo Galleries
  • Page Level Discussion Threads
  • Customizable Page Templates
  • Spell Check
  • Tables
  • Cross-browser Consistency
  • Compare Page Versions
  • Attachments
  • Menu of Popular Widgets
  • Private Onsite Messaging
  • “Invite Others” Feature
  • Address Book Upload
  • Autocomplete Link Destinations
  • Automatic Link Suggestions
  • Clickable Keyword Tags
  • Dynamic Page Organization
  • Clickable “Top Contributor” Photos
  • Site Search

WetPaint, a totally free website, provides everything you need to create, build and grow a smart, hip and happening online community around whatever floats your boat.

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Google Page Rank Updates Toolbar

Last month Google updated Page Rank on sites throughout the Internet. On Matt Cutt’s blog he stated that Google is updating the Toolbar Page Rank. The question is how does the update reflect search engine rankings and is the update valid with all types of Page Rank, or is it just as related to the Google Toolbar?

There are a few tools that webmasters can use to track their Page Rank other than the Google Toolbar. I personally prefer the FireFox extension: SEO For FireFox Extension by SEO Book. Not only does it have important info like PR and Google cache date, but also everything from compete.com rankings to Yahoo backlinks. There are also services out there that will tell you what your Page Rank is and even allow you to put an icon on your site showing off your page rank. The problem with them is that they also get their information from the same source which is the toolbar.

Even if you set up an API or a PHP script that pulls info from Google’s servers it is still calling the results from the toolbar so we have no way of knowing if the Page Rank was only updated for the toolbar or has Google updated the Page Rank where it really matters – in their index? Is this something that you really need to care about? To answer these questions we first need to look at Page Rank, what it is and how it works.

Page Rank Explained

Page Rank is a Google proprietary and patented algorythm that is based upon a pages inbound link count. It not only counts links, but gives those links credit based upon the Page Rank of the linking page, how many other links are on the page and the overall authority of the domain. Now I am sure I am going to get a bunch of negative comments from experts that will say, the domain doesn’t factor in Page Rank. Well anybody that thinks that is an idiot. The domain, length of time at the existing IP, amount of time the domain has been purchased and other factors absolutely factor into Page Rank on both sides of the equation. Both the destination page and the link originating page factor into the overall rank of the page. How this relates to a pages rankings in the index is another matter altogether.

Page Rank itself is used as a guideline by many webmasters as link value for link exchanges, popularity of a page in the search engines and importance of certain keywords to the overall domain. By using the backlinks feature of the Page Rank in the Google Toolbar you can see the links coming into a page of any site. This is a huge value when doing a competitive analysis.

Page Rank Updates On Internal Pages or Posts

The updates on internal pages as opposed to the overall domain are a lot more frequent these days. I did notice that several of my newer systems did get Page Rank, but none of my existing sites (older than 3 moths) had updates on the domain, just on internal pages. All WordPress systems have Page Rank on articles up to July which is pretty damn good. I think I prefer them updating internal pages often more than the domain since all my WordPress systems have a continuous flow of content.

As long as you keep the content flowing, you will get higher Page Rank eventually. I have noted that there are plenty of sites out there that have placement, but no Page Rank. I also noted that there were quite a few sites that lost Page Rank. In fact about half of all the sites bidding on Pay Per Post no longer have Page Rank. My research is limited to technology blogs, but they were pretty much across the board stripped of their Page Rank!

Page Rank Updates At The Domain Level

Did domains get updated as well as internal pages? They used to, but I am seeing more internal updates than domain level updates. There are some sites within my network that are less than 2 months old that have scored Page Rank. In fact if you look at SEO By You, you will be surprised to see that this site which is just an empty WordPress site has a 2 PR! Yep not one lick of content except for the Hello World crap that comes with the system. What does that tell us?

Page Rank Does Not Matter!

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Relativity Syndication CO-OP

September 4, 2008 by Victoria Stankard · 3 Comments
Filed under: Search Engine Optimization 

As Internet marketing experts ourselves, we’re always on the look out for other Internet marketing companies that utilize innovative and cutting edge strategies to successfully drive qualified traffic to business websites.

Relativity Syndication Co-op is one of those companies. They have a smart and progressive model of producing high quality content along with a diligent syndication routine. They understand well that in these tenuous and uncertain economic times, businesses must employ new and sustainable marketing strategies that are competitive on a global scale, which means utilizing the power that only professional Internet marketing can offer.

Relativity Syndication Co-op Works For You!

Relativity Syndication Co-op offers businesses the opportunity to recession proof their business as well as increase their market share globally by connecting with other businesses using their cooperative model. You’ll be able to stretch your marketing dollars with less effort and less time, and for a very small investment for your connection to the marketplace. The reason for the successes that Relativity Syndication CO-OP has garnered is due to their high quality content driven approach as well as their understanding and utilization of syndication and social network marketing. The CO-OP’s  proven traffic driving techniques will drive traffic to your business site(s) from

  • Multiple referring sites
  • Major search engines
  • Blogs and Blogging
  • Major Social Networking Sites
  • Numerous other Sources

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Robots.txt File Validation More Important Than Ever

December 28, 2007 by Michael Stankard · Leave a Comment
Filed under: Search Engine Optimization 

The robots.txt file is one of the simplest means of communicating with search engines. It is also very important for a lot of reasons including eliminating duplicate content, hiding secure content, hiding images and specifying what should and should not be spidered. One problem is that the 4 major search engines don’t have one exact policy for robots.txt attributes. One example of this is the * wildcard. Google accepts it, but Yahoo does not. It would be nice if they would all agree on one validation like they did with the XML site maps.

Validating Your Robots.txt File

There are several websites that have easy to use robots.txt validation tools, but the only real way to be sure is to use the tools that come with the search engines’ webmaster portals. Unfortunately only Google and Live have robots.txt validation tools at this time.

Things to remember are that the robots.txt file MUST be in the root of your site. In other words it has to be:

domain.com/robots.txt.

If you are using WordPress than you should follow the rules I laid out in my post: WordPress Robots.txt for SEO. If you are using WordPress the latest version of Arne Brachold’s awesome Google Sitemap Generator now can create a robot’s .txt file as well as a sitemap.

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