Aug
13
If you have a website or a blog by now you must know that it has to be promoted in one fashion or another. I have written a lot of posts about different ways in which to promote your sites in both search engines and RSS directories. I have been getting a lot of emails from people asking for an overview of website promotion. Rather than re-invent the wheel, I am going to talk about my company’s primary service and use that as a blueprint for those of you that do self promotion.
A lot of my peers have asked me why I give so much information away, particularly about marketing tactics and SEO. The fact is most of my readers are advanced users and would find this information either the way I have through trial and error, or by searching the Internet for it. SEO and Social Network Marketing, especially optimizing WordPress is a much covered subject. The clients that I have now and are on the lookout for, are companies that don’t have the personnel to execute a Web 2.0 marketing plan. Whether they lack the programmers or content writers, they just can’t put the time in to commit to Web 2.0. Make no mistake, if your business relies on the Internet, especially organic traffic, you must put in the time and resources to be successful.
Content Creation And Syndication
Assuming that you have either a website with a blog, or a blog system that serves as your site, the 2 primary things to work on is solid and optimized content, and syndication. I am working on several articles about WordPress optimization both from the writing side and from the server side. In fact I have been putting together a plugin package that will take your WordPress system to a new level. I know that not everyone uses WordPress so I am also creating a new real estate portal that will be using TypePad as well as another mortgage related portal that is using ModX as its content management system. I have a rather large real estate company as a client and have had unbelievable success with WordPress, but I do think it is wise to not put all my eggs in one basket. So as I work with these other systems I will post articles on the SEO progress of these other systems.
One last thing before I get started; all of the guides that have to do with WordPress are using standard SEO practices, so if you have a regular website you can take the tactics and easily apply them. The hardest part of Web 2.0 on a static site is RSS feeds. It is possible with either CaRP Evolution or even Feed For All to create dynamic news feeds from static pages. This will allow you to utilize feed and article planters as well as ping services and XML-RPC on a non-blog site. I have had a lot of skeptics that say XML-RPC on a static site is a waste of time, or too hard to implement and not worth the effort. I am running a major test series now on a high profile website. Next week will be the first post in a series of articles explaining XML-RPC and how to utilize it on static sites.
Get Found Now’s best selling service is the Managed Content Syndication Service. It basically is a Web 2.0 action plan for businesses with a static website. I have only done 2 jobs in the last 3 years for clients that had no web presence whatsoever, but I have done hundreds of upgrades and WordPress installs for businesses that have an existing site. The fact is we have had a great deal of success.
It all starts with a solid content plan that is based upon keyword research. By knowing my clients keywords, I can create URL’s and content that gives the website authority in the search engines for those keywords. It is all about authority. Your page must seem to be an authority on the keywords you are promoting. This is done by moderate keyword stuffing and link baiting the pages with inbound links that have those keywords in the anchor tags.
The key is to plan ahead in your content outline. On a static site I recommend bread crumb linking as the means to ferment deep link navigation, an essential part of SEO and usability. Read my article about Website Usability and Deep Link Navigation for more info. Once you have content the next goal is to get it out on the web.
RSS Syndication is the most powerful means for a website to reach the masses. Read this article if you want an Overview of RSS Syndication. By using RSS Syndication Services you can reach more readers than any other method of organic traffic acquisition. I use FeedBurner to manage all my feeds and have been beta testing FeedBurners RSS to Email service. While it isn’t as sexy as FeedBlitz, it is great to track all your subscribers at once rather than relying on separate analytics.
By taking standard SEO practices, providing original and optimized content, then submitting the site through syndication, Get Found Now has found a recipe for success in Internet Marketing. Our Managed Content Syndication Service is the heart of our social network marketing strategy.
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[...] Original post by Michael Stankard [...]
[...] I give so much information away, particularly about marketing tactics and SEO…. source: Managed Content Syndication Services, Get Found Now Internet [...]
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