RankNoodle.com
Just about everyone who is computer literate has heard of the 3 major search engines – Yahoo, Google and MSN. Now there is a new search engine called RankNoodle.com that has joined the ranks of the other big daddies on the block and is becoming increasingly popular.
One of the main reasons for RankNoodle.com’s rise to the top is due to it’s time saving, easy on the eyes and organized interface. This search engine displays all web results for your search phase on one page, saving you from having to search different pages for images, news, related articles, web pages, and other related media.
RankNoodle.com is the New User Friendly Search Engine!
RankNoodle.com is a user friendly search engine that provides easily available search results, which is exactly what users want out of a search tool. It holds its own as a reliable online search tool, providing users with accurate and to the point information.
When testing the site, I did a search for online dating and was very pleased with the results. I did another search on cell phones for my daughter and was not diappointed.
As a professional writer and Internet blogger, I am constantly researching topics all day long. Therefore, I need a quick and reliable search tool to speed up my research time.
RankNoodle.com is a great search engine and I recommend it to other professionals who spend a lot of their time in search and research mode.
Once you check out RankNoodle.com for yourself and see how efficient, convenient and time saving it is, you will want to set it as your browser homepage.
Website Usability: How Visitors Use The Search Engine Results Pages SERPS
A SERP or Search Engine Results Page is the webpage that shows all the results from a search entered into the engine. If you type in “social network marketing experts” into Google the top 10 websites listed are and the page they are located is a SERP for Social Network Marketing Experts on Google. I have many keywords that are #1 in the results, mainly for localized keywords since I like to meet my clients in person prior to doing business with them. I only work for legitimate businesses and I have to completely understand a business and their marketplace to work my magic.
Visitors Usage of SERPS and What You Can Do About It
Looking through the last 2 years of Usability testing studies I have done, the numbers were quite shocking when it came down to the SERPS. In 89% of all searches the tester did not travel past the first SERP, a little over 9% went to the second SERP, and the number of users that hit the third SERP was so few that it was less than 1%. Since a SERP on Google has 2 or possibly 3 ads at the top and 10 results, it is almost a difference of life and death to be above the fold, the fold being the point where a user has to scroll down to see more of the page. Yahoo is even worse because it has a ton of ads as well as sponsored listings at the top, and I dare say they hide paid placement in the natural searches based upon their Site Submit. This leaves very little in the way of room above the fold in Yahoo.
I have some stats that show about half the users didn’t click on any listings below the fold. I am sorry to say that I wasn’t able to separate out the experienced user from the less experienced user while collecting and processing these facts. I heartily believe that a more experienced user, especially one using Google, will traverse past the fold to find the best match to there query.
Generally a Google SERP only shows 4 or 5 listings above the fold, on high profile keywords, some of the sites show 2 listings, usually the home page and the keyword specific page under it. Another note is on the right side their are usually 6 or 7 ads as well for a visitor to choose from. These facts reinforce the statement that your Title and description are the key to getting clicked on!
Website Usability and Search Engine Traffic
How To Design Usability Specific To Visitors From Search Engines
In my last post we talked about search engines and how Google is getting into the portal marketplace. Today I am going to go into detail about how people are using search engines, and how their user patterns have changed over the last couple of years. You might wonder how users search can effect your site usability, but believe it!
The fact is more and more users are turning to search engines for direct answers, not for links to websites. Furthermore as we delve into online behavior it is clear that search engine users are NOT looking for sites to explore and use in depth, but looking directly for an answer to a problem, or a product or service. Sites like Google and Yahoo have extensive e-commerce and shopping features built in, that means that more and more users are dealing direct with the search engines and not the website!
Taking these facts into consideration makes it even more important to get your messages across as clear and as fast as you can. The primary way to accomplish this is by controlling what the search engines say about your site in the SERPS (Search Engine Results Pages). The title and description are the primary means for identifying your site and what it is about. Read my article about Meta Tags for detailed instructions.
The meta title is the most important aspect of your pages. When a user does a search they will scan the SERPS for what they are looking for and more time than not they are looking at the titles. Here is the catch; the search engines themselves use the title to determine what your page is about and how relevant the page is. How many inbound links there are to that page with the keywords that are in the anchor text and how they relate to the meta title and the keyword density of the page is part of the algorithm that determine placement within the SERPS.
Walking the thin line between giving a human what they need to see to click on your site and giving the search engines what they need to place your site is the real challenge. It is important to find a combination that appeases both. When looking at your keywords it is important to isolate you most important keyword phrase and THAT needs to be the beginning of your title!