Real Estate Content and Getting Hyperlocal: When it comes to writing real estate content and content marketing in general, I am a huge proponent of hyperlocalism. Real estate agents and companies alike are searching for new ways to reach audiences with content that interests them, and hyperlocal content definitely holds that potential.

A hyperlocal real estate content strategy is the best way to attract a clearly defined target audience and garner local “authority” for your area of focus/market as an “expert” as well as amass local authority for higher rankings. However, in order to make all that happen, you need a clearly defined content plan or strategy in place.

If you are reading this article, you probably already realize that content creation is a significant investment of time, of which none of us want to waste by missing the mark when it comes to our bottom line – ROI.

Most folks have also heard of the popular marketing slogan “Content is King,” However, what makes content “king” is an entirely different topic and one worth exploring, as ‘all content’ is definitely not “king.”

Unless you are focused on creating and marketing quality content, rather than ‘quantity content generation’ for the sake of fulfilling an arbitrary weekly or monthly content quota, chances are that you won’t get the kind of ROI results you’d hoped for.

The ‘type and quality’ of the content you send out into the blogosphere is much more important than ‘how much’ content you shoot out. Shoddy, generic content multiplied by 20 or 50 or 100 is still going to equal shoddy, generic content, no matter how you look at it. More does not equal better when it comes to content creation & marketing.

You will get more bang for your buck with a single, well-executed, relevant, and informative blog post that resonates with your target audience, than shooting out 25 mediocre posts with little to no substance Always go for the ‘gold’ (quality) with your content and it will pay off in ROI. And you can take that one to the bank!

experienced real estate blogging, community profiles & content writing services – call today! (813) 312-5606

Getting back to the main topic at hand – real estate content and hyperlocalism, the big question that seems to really stymy a lot of real estate agents, who understand they need to be generating content to stay competitive but don’t really know how to go about it, has three parts:

Where do I start, what type of content should I create, and how do I get a foothold in the index? These are definitely legitimate questions and the reason why having a smart content plan is absolutely key.

Rather than randomly blogging about this or that, doesn’t it makes more sense to have a solid content game plan in place before you even get started? There is a certain amount of order or protocol that should be followed to achieve optimal results, and this is especially true when it comes to ‘hyperlocal content generation.’

Think about it, would you waste your time looking for a ‘hidden treasure’ worth trillions without a really good treasure map to follow and guide you? That would be like trying to find the proverbial needle in a haystack. Well, the same can be said for content creation & marketing. You need a comprehensive map or plan so that you’re on the right track from the get-go for achieving your optimum bottom line – ROI.

Over my 12 years of experience as a real estate content writer, blogger, and area profiler, I have found that the best strategy for garnering maximum SE ranking and attracting potential clients in your target market is with the implementation of hyperlocal content.  And the more granular or hyperlocal you get, the better the results. As I have already stated, you also need a well-thought-out, hyperlocal, content generation game plan to follow.

It goes without saying that all real estate agents want to be #1 on the web for their market, which could include a single city, or several cities, or specific towns, townships and/or CDPs within a particular county, or it could even include several counties clumped together. The difficulty is that the larger the area of focus, the more generic the search term and the harder it is to get placement for.

Let’s face it, competing with the big guns with big marketing dollars such as Realtor.(com),  Zillow, Trulia, Redfin, ZipRealty, etc., who dominate page one in the index for larger markets, make it difficult for smaller real estate companies, let alone individual agent sites to compete.

Put those real estate big guns aside and you are still competing with every other real estate company/agent who is vying for their share of the search engine placement pie for the same markets. Not to mention that many of them have been in the trenches for years and have a significant amount of local authority under their belt, and a foothold in the index that’s hard to beat.

So, how does one compete with all that? You get very hyperlocal with your content, that’s how. Basically, the more granular you get within your area of focus and the less generic the search terms you go after, the easier it is to get search engine placement for.

Hyperlocal content allows you to narrow down your target market within specific local markets rather than trying to go after the whole area-enchilada all at once. With hyperlocal, you can drill down your focus on individual districts, boroughs, communities, subdivisions, neighborhoods, etc. within larger areas. You can also drill down into specific zip codes, school districts, north, east, south, west, etc.

Once you have flushed out the most important communities, subdivisions, neighborhoods, etc., you can then focus on very specific target markets such as home buyers looking for starter homes in affordable new home communities, or 55+ buyers looking for gated active-adult communities, or buyers looking to upgrade into a larger home in a family-oriented community, or buyers looking for homes in gated golf course or country club communities, and so forth.

One of the best ways to garner powerful local authority mojo is by intra-linking your hyperlocal pages and articles together, thus creating a massive, internally-linked information structure. In other words, build up your local authority one hyperlocal article and page at a time, then tie it all together as one super web-within-the-greater-web structure.

Of course, this is where the ‘order’ of your content generation comes in as you are always linking back to previous articles and pages, and something I’ll be covering more of in my next article. Basically, the more hyperlocal territory you cover within your content generation, the stronger your local authority will become, and we are not just talking about search engine ranking here. You also become the authority in the eyes of potential clients as a “local expert.”

I will be getting into the specifics of what to include within your hyperlocal content in the next few articles as I plan to cover this topic in-depth. In the meantime, below are a few examples of hyperlocal content I have written for various clients and markets, across the U.S.

The takeaway: Real estate content and getting hyperlocal leads to a burgeoning bottom line!

hyperlocal community profile content examples:

experienced real estate blogging, community profiles & content writing services – call today! (813) 312-5606

If you are interested in experienced real estate blogging, community profiles, web content writing services, improving your search engine placement, giving your traffic conversion a boost, or all of the above, please give me a call at 813.312.5606, send me an email or fill out the online contact form today!  Allow me to help you achieve your online marketing goals with professional, optimized content services.  I specialize in optimized real estate content and have a proven content strategy that WORKS!

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Victoria Stankard
Get Found Now! SEO Content Services
Phone: 813.312.5606