All you real estate bloggers out there, please put your mouse down for a moment and listen to my sage advice.
You could have the most tricked out, well designed, SEO perfect real estate website on the planet, but if your content is “el stinko,” you are out of the game.
Traffic conversion is the bottom line and well written, engaging content is how you get it.
I build powerful StudioPress/Genesis WordPress real estate blog sites, but first and foremost, I am an SEO copywriter. I know how to write engaging content that people enjoy reading and link back to. It’s in my genes and in my blood and it’s the driving force when helping clients achieve a powerful real estate online presence.
What really gets my goat, however, is when I hear Realtors say “all site visitors really care about is the property search.” I will not discount how important the property search feature is, but it ain’t gonna boost up your website rankings, get you found on the Internet or convert your traffic to dollars. Quality SEO content reigns supreme.
Quality Content and SEO
That being said, if you focus on SEO from the get-go, your content will not measure up. You need to put optimization on the back-burner while you’re flushing out your latest literary masterpiece. Let your post brew and simmer, then go back and give it the SEO mojo it needs for search engine placement. SEO has to be done from a distance, as if someone else wrote your post, and that can only happen once you’ve disengaged from the flow of your creative energy.
The Internet is Ruled by SEO
When it comes to SEO, some of you are concerned that bolded keywords will taint the “purity and magnificence” of your real estate blog posts and be offensive to your site visitors. All I can say is that you gotta get over this one. Web users are not new to bolded keywords. They’ve seen them before and know they are needed for a successful online presence. The Internet is ruled by search engine bots and you must speak the local language, a.k.a. search engine optimization, if you want people to find your posts.
Post Image Content
I think of images as content and when I write a post, I look forward to finding that perfect image that brings the words I’ve chosen to life. Words and what’s behind those words can be summed up in one visual instant with a fabulous photograph, illustration, funny comic, clip art or whatever. So, take the time to find that perfect quintessential image that says it all and trust me, your site visitors will appreciate it.
If you want a successful real estate online presence, SEO blogging with QUALITY CONTENT is where its at!
Search Engine Optimization and Quality Content – The Best of Both Worlds!
On our website, we give away a ton of free, up-to-date information about WordPress, SEO and business blogging. Learn more about why people-focused, optimized content on WordPress is the answer for top, organic search engine placement – SEO WordPress success – the Diva and Cowboy Way!
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