As a SEO bogging coach and owner of a SEO WordPress SEO design company, I often write about the many benefits of blogging to promote one’s business online. I try very hard to come up with a variety of creative ways to present said message, but sometimes, I just run out of unique ways and interesting antidotes to truly reach people.
So, I go surfing around to see what others have to say about the benefits of SEO blogging. And for the most part, I find NOTHING but a lot of inexperienced BS and crapola.
People talk about the same thing that everyone else talks about because they all follow the same old dumb strategies (copied from website to website) that don’t do diddly squat to help business’ get found on the Internet.
Google 3.0 Local Search
I am left once again to preach my own tried and true strategy for online success that I have done so many times before (because it works). Be YOURSELF. Write from your GUT. Write REAL and engaging LOCAL content that speaks to people at the HEART and SOUL level. Then and only then, go back into your humanistic post and optimize it for the search terms you are going after, for topic and LOCATION authority.
Google 3.0 is all about LOCAL SEARCH which was just released last Thursday. So what does that mean for you? It will benefit Realtors to roof cleaners or any other business you are in. If you are smart, you will follow the same SEO game plan with Google maps and Google Places we have been preaching for years – Own your own territory with great LOCAL content that speaks to people and you will succeed!
What This all Boils Down to When it Comes to Sub-domain IDX
Blog about happening events, lifestyle and news going on in your specific niche market and LOCALE as well as relevant real estate info mixed in with property search. Also, beware of wrap sites that give you sub-domains tht allegedly promise you SEO. That sale pitch is to get you onboard and is a BIG FAT LIE.
Their claim is that they will get you thousands of indexed pages, but unfortunately all of your competitors using the same system have the exact same pages. Does that sound like a sensible online marketing strategy? We have been pushing IDX frame solutions mixed in with localized, quality content about your specific area and we can prove that this system is the only way to get placement for property search. No, iframe property search alone will not get you placement. You must work it into the entire LOCALLY written optimized content pie.
Blog Coaching Pep Talks
The majority of our clients are extremely busy and feel that writing localized SEO blog posts is time consuming and just another annoying thing on their plate they have to do that fills up their day. So, part of my job ( a big part) is to give them pep talks about the importance of gut level, localized SEO blogging and try to drill into their busy and lovely heads about the importance of SEO blogging to promote their business.
Folks, great bogging isn’t just spewing out property fodder, home buying tips or seller advice. I am talking about the reach out and touch people where it counts and make it happen type of localized blogging that can only happen when you let go of SEO mechanics and let your creative energies rip. SEO blogging, whether you like it or not, is paramount to the success of your online presence and if you don’t take it seriously and allocate time to blog efficiently, from your gut and experience, EXPECT to get left behind in the dust.
Search Engine Optimization and Quality Content – The Best of Both Worlds!
On our website, we give away a ton of free, up-to-date information about WordPress, SEO and business blogging. Learn more about why people-focused, optimized content on WordPress is the answer for top, organic search engine placement – SEO WordPress success – the Diva and Cowboy Way!
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Write a new blog post or give an earlier post a face lift?
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