Though we are all unique individuals, we are intertwined with everything and everyone around us and constantly bombarded by outside influences – the media, Internet, books, movies, music, art and the list goes on. So, where does originality and authenticity begin and end when we blog?
Are we simply regurgitators of stimuli input from “out there” or is there an inner reservoir we can tap into that is authentic, genuine and unique? I like to think that great blogging happens when we are both plugged into our authentic self AND dialed into the outer physical world.
Inner connection gives clarity and depth to our experiences and inspires creative thought when we blog. That being said, the Internet is wrought with soulless content from disconnected people, and as a result, scraping, scrubbing and spin doctoring has become an epidemic. Most of what you find online is homogenized fluff that’s been scraped from one website to the next so many times that it no longer has a pulse.
A lot of marketers and businesses peddling their wares and services online hire keyword fluff content writers or buy outsourced content on the cheap. They have fallen for the misconception that ‘quantity’ over ‘quality’ rules and the best way to drive traffic and convert dollars is to push content, push content, push content, even if it’s junk.
Manipulating search engines with optimized, generic fodder rather than providing exceptional content for real people is a misinformed game plan and no longer works. Search engines have gotten wise to SEO tactics like keyword stuffed content, don’t like it and are cracking down.
If you want a successful online presence, write information rich, engaging content for real people, not spiders and bots. Focus on your message, create discussion on your site and get the word out via social media. Build up your website rankings and placement organically on a powerful blogging platform like self-hosted WordPress and you won’t have to rely on SEO trickery.
Personally, I detest online fodder – don’t read it and definitely dont’ want to write it. I consider myself a purest and an authentic blogger of sorts because I write only from my own knowledge base, experiences and life. I don’t scope out what other bloggers are writing about because if it’s already been said and out there, why say it again ad nauseum? I don’t know about you , but if I read one more scraped and spin doctored post about the Panda update, Google + 1, or Klout, I will keel over and lose my lunch.
I also find it very disheartening to see one’s ideas, thoughts, post titles, images, branding, words, phrasing, sound bites, knowledge base and sweat equity spin doctored on other websites. Unfortuantely, it happens all the time and the more you blog and the better your placement, the worse it gets. The ability to tap into the wellspring of creativity and put it into words is an art. It’s also sacred ground and nobody has the right to take what is yours and claim it as their own. Great blogging starts with authentic, original thought - the rest of what’s out there on the Internet is cheap, spin doctored fodder at best.
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