If you take a look in the real (non-cyber) world, everything we need is abundantly available and everywhere. Yet the privileges and affluence of living in America are often taken for granted. To be honest, I never truly realized how good I had it until I met a woman from Romania who grew up under the iron curtain.
Compared to her life, where she would wait in line two hours for a loaf of bread, I came to the realization that we Americans have it pretty darn good. I never felt more appreciative of our way of life until my Romanian friend became an American citizen and I was able to share in her joy.
Unlike many other countries, we don’t despair about finding what we need like food, clothes and shelter. But, what about what we want?
Getting What You Need from the World Wide Web
The WWW gives us all that we want such as news, weather, recipes, sports, medical advice and the list goes on. But, if you run an online business, how do you get what you NEED from the WWW? What does a virtual business need for online success?
The recipe for success is a simple one:
- A smart domain
- Solid hosting
- A great platform to write on
- Honest, unique and engaging content
- Social media to spread your message
Gone are the days of ‘tricksters’ trying to manipulate the search engines with yesteryear’s SEO tactics. And those that got spanked for it due to the latest panda updates are feeling the sting big time.
Search Engines Have Become Answer Engines
Search Engines have become ‘answer engines’ and have changed the way they produce results for user searches. Users are looking for instant gratification. How many ounces are in a cup to make this recipe work? How do I convert metrics to feet? How can I improve my credit score? How do I get rid of the fleas on my dog? These are typical online searches and users want the answers now!
Providing Search Engines with the Answers their Customers Need
Wait a minute, is a search engine user a customer? Yes, because they are likely to click on a paid ad which makes the search engine money. That is the only reason behind Google’s latest Panda updates, which transformed their spider bots from a soulless indexer to a life-like customer.
If you want to take search engine customers and make them yours – provide original, relevant and quality content; build discussion on your site and answer comments; and be fast on your feet with social media. Do all of the above and you will get the buzz going about your biz and build up a powerful online presense.
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Great post, Vic! I have to be better at answering comments–I’m notorious for just going back to the commenter’s blog and commenting on something that they wrote and not returning the comment on my own blog. Thanks for the push to do that!
What a great point about taking things for granted. And the parallel between what we want can be found at our fingertips . . .is a good one too!
Dear Victoria,
Love this article and how you tie it all together in presenting your message.
Thank you for all that you share so freely here in your posts.
I appreciate you, your message and your creative way of writing.
Blessings to you,
Maureen
Hi Debe, Happy to see your beautiful smile. I happen to think you are great at building discussion and answering comments. You are one of the best bloggers I have ever met and totally get how to do it right!
Hi Maureen, If anyone has a gift for words and writing from the heart it is you. I enjoy and learn from every post you write. You are a gift to the world! Big Hugs.
Hi Carla, I think we are all a bit spoiled livng in the old US of A. We have so much we take for granted at our fingertips.
Victoria…. wait, you mean that this is actually common sense? Wait, I have found is that many don’t have common sense. I agree, basically writing good quality content, able to engage, and answer when people comment. I have been using this philosophy since I started writing 5 years ago. Good post…
Hi Jeff, Well, you are ahead of the pack. Trying to manipulate the search engines instead of getting real with people by offering exceptional content has been the game plan for many. Doesn’t work anymore. People are what make it happen, not search engine bots. Even if you get placement with mediocre content, who cares because it doesn’t convert.