What We Do
There is a new wave of online marketing companies like Get Found Now that are not easily categorized. We no longer fit the mold of a “traditional” Search Engine Optimization company. Its funny to think of SEO as traditional because only few short years ago, nobody knew what I meant when I said I was an “SEO engineer.” Now however, there are an abundance of jobs for SEO and Search Engine Marketing people.
The fact is, more and more companies are realizing that they need to have an in-house staff to do their SEO, rather than outsource it. There are still plenty of companies that have neither the money nor desire to staff the positions required to maintain their online presence. That is where we come in. My peers and I are Internet Presence Managers and we handle every aspect of a company’s online life. There is a lot to it, which requires us to have a lot of different types of skill sets to be successful. Here’s a breakdown of what Get Found Now does and why we can fulfill all the online requirements of just about any company.
What Internet Presence Management Entails
While I am by no means the first person to coin the phrase Internet Presence Management, my business is the only one that I could find that incorporates the whole package. I am sure that there are some companies out there that are similar, but do you really want them to be managing your Internet Presence when they can’t be found in the search engines themselves?
Internet Presence Management Step 1 – SEO Server Technologies
Internet Presence Management starts at the beginning of all online businesses: the server. Get Found Now’s hosting partner is Rackspace and there is no better web hosting company on the planet. They have 24/7 support, bulletproof backup and multiple data centers around the world that guarantees no downtime. They also support multiple platforms. Our platform of choice is Linux. While I maintain a Windows 2003 box for clients that won’t go away from asp or .Net, our programming is mainly PHP and MySQL.
Having multiple dedicated servers with the capabilities to support any platform or programming that new clients require, allows Get Found Nowto mange any type of website or e-commerce system. While we do not force our clients to host with us, they all do. We simply must have control at the server level to manage the communication between our servers and the search engines. Every advanced server technology requires access at the root levels. Whether we are doing a mod_rewrite of database URL’s, redirecting old pages to new naming conventions or managing files and server behavior through .htaccess, root level access is a must.
Google itself is a huge Linux super node, multiple open source computers that are the basis for their crawling and indexing. While they don’t penalize sites running on IIS, their Webmaster Help Center clearly states that you should have an If-Modified-Since HTTP header:
Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
This is a feature of Apache, the world’s most implemented web server, which is open source. It is possible to manipulate the HTTP header through ASP.NET, but it isn’t the easiest thing to do and you have to programmatically alter settings that are natural in open source operating systems.
Another major tool for SEO is the .htaccess file which again is an Apache function that allows for re-writing, redirecting and other must have directory features. IIS just doesn’t have the SEO mojo that Linux does.
Whoever is in charge of your Internet Presence better know about servers and needs to be versed in both Windows and open source applications.
Internet Presence Management Step 2 – Website Architecture
Next up is the site itself. While most SEO companies start with keywords as their first step, Internet Presence Management firms start with structure of the website from the server on up to final designs for both usability and SEO. One of the big separators between us and our competitors is the ability to envision a complete website from the foundation level, taking into consideration site structure, deep link navigation, programming, usability, SEO and analytics along with basics such as keyword management. Keywords are critical to the URL creation or re-write on existing projects, but an overall architecture must be developed first.
Get Found Now has a team of programmers and designers that work with SEO engineers to set up a solid Internet Presence. Decisions about the technical framework, the aesthetic look and how the site will function all have to be made with search engine optimization kept in mind at all times. During the initial design and strategy meetings, a basic foundation of keywords will be decided upon that will allow for the URL structure to be created.
The URL and flat directory structure are the most important aspects of how a search engine spider will crawl and index the site. While deep link navigation is more often than not thought of as a usability feature, it is just as important for SEO. Pages need to be set up in layers or tiers that are organized to best pass through authority to their child pages.
The concept of a website as layers is not the mainstream view. When designing a site, we separate the SEO layer from the usability layer and then combine the two through Web 2.0 applications. This is a tough idea to wrap your head around if you think inside the box. We look at websites differently because that is what experience has taught us. Just looking at SEO will make the site hard to convert leads. Just focusing on usability will make it hard to get placed in the search engines. A happy medium must be maintained, but every decision has to be based on search engine optimization.
Internet Presence Management Step 3 – Content Is King
Get Found Now is all about the content. You won’t get anywhere in the search engines without solid unique content. Tactics such as keyword stuffing and link baiting are only successful if there is content to back up the SEO. I know there are a lot of exceptions out there, but my feeling is Google is going to do more than crack down on paid linking, that it is going to crack down on ad-only, content weak sites.
We offer a content management service that is second to none. Every one of our authors is also a seasoned SEO tech. They are trained in both research and optimization from the start. By providing our clients with fresh up to data content we are keeping the search engines happy. With Google’s Universal Search, Yahoo and Live’s algorithm changes and the emergence of ASK as a major search engine, news oriented sites are getting more juice than ever.
It is critical to any successful website marketing plan to not only write good content, but to get it out there. Get Found Now has a solid system we call the Managed Content Syndication Service. This service is hands down the most aggressive organic marketing package available. With unique keyword heavy content and our network of publishers and news outlets to syndicate it, Get Found Now has put together a powerful solution for our clients.
Social network marketinghas gained such prominence with the search engines that you absolutely must have a blog to survive in the organic SERP’s. Get Found Nowuses WordPress along with proprietary plugins and optimized themes to gain exposure from the search engines. Our natural commenting service that builds up discussion on our blogs, also lends longevity to blog posts in the rankings.
Contact Get Found Now to learn more about our services.
Internet Presence Management Step 4 – Building Buzz And Inbound Links
Once the site structure is in place and content is created, the next and most important step is link building. The good old days of reciprocal linking are over. A website has to fight for inbound links. The only way to rank highly for competitive keywords is by amassing inbound links that have the keywords within the anchor text. Get Found Now utilizes many different strategies for acquiring inbound links.
While paid linking used to be a regular go to guy for us, we have gone away from most paid link companies as well as pay for blog post services that allow unrelated links or content on their publishers sites. Any links must be on topic or they will not help you in the long run. We are moving more towards buzz building campaigns and have had more success than ever. By utilizing news outlets and optimizing press releases, Internet Presence Managementcompanies like Get Found Noware obtaining thousands of solid inbound links from potent sites. Nothing works better than building natural buzz for getting those inbound links your site needs for authority. Without authority highly ranked pages can’t pass through their weight to other pages on your website. Link Juice is the latest term for pass through ratio, but all SEO people know that only inbound links can push a website up in the SERP’s.
Through Web 2.0, search engine optimization and server technologies, Get Found Now has the solutions to manage any company’s Internet presence. With constant testing of applications and advanced marketing strategies you can’t pick a better company to Get Found Now!
Call Get Found Now at 813-907-7688 to learn more about our Social Network Marketing services.
