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WordPress Search Engine Optimization Server Side

November 19, 2008 By Victoria Stankard 2 Comments

WordPress is ready and willing to be your partner in search engine optimization. This new series will focus on the best ways to optimize your WordPress installations. It is going to be broken down into 2 parts:

  1. Server Side WordPress Search Engine Optimization – these articles will deal with the backend, management dashboard, plugins and themes. We will be exploring the proper use of the robots.txt file with WordPress as well as other server-side technology to best optimize your blog and feeds. We will also look at the installation of analytics tracking, setting up specific blog oriented goals and getting your blog ready for submissions and planting.
  2. Front End WordPress Search Engine Optimization – these articles will deal with how to optimize your content, obtain trackbacks, submit your blog, submit your feed and plant your articles. We will also be looking at the front end of Google Analytics, Google Webmaster Center, Yahoo Site Explorer, FeedBurner and powerful services such as Technorati, Del.iso.us and mag.nol.ia.

I know that there are more blogging platforms than WordPress, and that the backend articles are not going to help people running TypePad, but the front end posts will help anybody with a blog. I use WordPress and am an expert at customizing and marketing that platform. As every professional blogger will tell you: “write about what you know”!

Getting Started With WordPress and SEO

We are going to assume you have hosting that either offers WordPress with their packages, or that you have control over your servers and can install whatever you want. I host with Rackspace Managed Hosting and have 4 servers, 3 of which are Linux. If you are ready to get a blog going and either have hosting that doesn’t offer WordPress or want to upgrade, call me at (813) 907-7688 and I can hook you up with all kinds of different hosting. My Social Network Marketing packages all include hosting if you don’t have a blog and want one.

Once you have installed WordPress and chosen your theme, the fun stuff begins! It helps for you to have a theme that is optimized. A search for WordPress SEO themes will show you a ton of excellent themes that are ready for SEO. While it is true that you have hundreds of choices, you want to keep it simple. Themes that are 100% CSS driven are hard to modify if you aren’t a serious coder.

The theme is extremely important since it dictates how your blog is presented to the search engines. Things like meta descriptions and post headers are extremely important, and are usually within the index.php, single.php and page.php. The page is extremely critical if you use them as well as posts. Standard page code has the title of the blog appear as the primary meta title, I usually remove that line of code so that only the actual title that you input into the visual editor is the title of the page, not the complete title of the blog THEN the page title. Most search engines don’t read meta titles past 85 characters.

If you are unsure of anything I said in the last paragraph, please leave a comment with your question and I will answer it.

Once your blog is installed and you have chosen and installed a theme, there is still a lot of work that needs to be done. For search engine optimized WordPress installs you will need several plugins to help the search engines help you. My next post in this series will list all of the plugins I use, where to download them and how to configure them.

Filed Under: WordPress Blog Design and SEO Tagged With: , , ,

Managed Content Services

July 3, 2008 By Victoria Stankard 1 Comment

The World Wide Web increases exponentially every day. If you have an online business or want to start one, you will need to grow with the Web. Get Found Now are experts at both Social Network Marketing and Search Engine Optimization. By combining these skills and experience we can offer a content management service that is unsurpassed in the industry!

Get Found Nowutilizes a proprietary system that enables our clients website’s to keep up with the ever-increasing competition and maintain top search engine rankings indefinitely. The Get Found Now Managed Content Syndication Service can propel your website to the top of the search engines for your chosen key word search terms.

Managed Content Syndication Services Overview

Get Found Now works with your existing site by optimizing both the code and the content. This is the first step in opening your site to the eyes of search engines around the world. By utilizing time tested practices, Get Found Now has proven results in obtaining top placement for its clients. We have many case studies on file as well as “real people” you can speak to that will tell you the truth about both our skills and our customer service.

Once your website has received a tune up and has been submitted to the search engines, the next step is to bring in the social network marketing or Web 2.0 applications that will increase both exposure and traffic.

Get Found Now offers multiple types of Web 2.0 packages that set your site up for syndication. By installing advanced code into the headers of your static pages, we can submit your site to directories that you normally wouldn’t have access to. Combined with our outstanding content writing services, your site will not only gain exposure, links, traffic and authority, you will be able to communicate and educate your customers.

Once both the site and the Web 2.0 platform are created, Get Found Now’s proprietary syndication services take over. We have thousands of RSS partners that will give your site instant exposure. No price tag can be put on this type of immediate gratification, but Get Found Now has come up with an extremely fair and reasonable pricing system geared towards any budget. We guarantee success!

Our custom packages start at $500.00 with as little as $25.00 per month in content and promotional fees.

Sites that require search engine optimization as well as Web 2.0 applications start at only $1,500.00 for the complete overhaul and creation of a permanent Web 2.0 promotional platform. This service includes 10 original and optimized pages of keyword intense content.

Filed Under: Social Network Marketing Services, Specials Tagged With: , , , , , , ,

Social Network Marketing Overview

June 15, 2008 By Victoria Stankard 2 Comments

Social Network Marketing was branded the “wave of the future”! Well, the future has already arrived. With the popularity of sites like Digg and MySpace, you don’t need to look very far to see the success of social network sites.

The premise behind social network marketing is built around “community.” Years ago that was accomplished through forums and later through portal systems such as PHP Nuke. While forums and portals still have weight within Google and Yahoo, security issues and spam have made managing them very difficult and costly.

In comes Blogging. In the industry, Blog stands for “Better Listings On Google!” Google went as far as to purchase the perennial blogging sensation – “Blogger.”

Anyone that knows anything will tell you that Google and Yahoo is rewarding “news” sites. This doesn’t mean you have to be another CNN, but what it does mean is that you must have fresh and relevant content.

This is what Get Found Now excels at. We are experts at producing and editing content. Through RSS syndication and solid copy writing skills, Get Found Now can propel your site into the stratosphere of traffic.

Unlike most SEO companies, Get Found Now actually cares about the quality of the traffic you receive. Our philosophy is to drive “quality” traffic that you can actually use! Through Website Analytics and Usability, Get Found Now optimizes not only your site for search engines, but also for your users, which is why you have a website in the first place!

Call 813-907-7688 for a no cost or obligation overview of how Web 2.0 can positively affect your business.

Web 2.0 Social Network Marketing Overview

When looking at Social Network Marketing or Web 2.0, it is easy to get lost in the more personal aspect of it. Sites like myspace.com, digg.com and youtube.com are often in the forefront these days and can cloud the business potential of Web 2.0 applications.

Get Found Now is at the core of the business side of social network marketing. To understand Web 2.0 and how it can assist your website, the first step is to look at the different aspects of it. The most common platform to execute Web 2.0 is a blogging system. Get Found Now utilizes a custom and proprietary installation of WordPress.

WordPress is built not only for the social networking aspect of blogging, but as a direct method of communication with search engines and directories. The true power of this type of server level communication is done through two types of XML:

  1. XML Site Maps– these are guides to not only the blogging system, but to the parent site. They give the search engines a look at each page, the pages importance to the site and finally how often and when the pages have been updated. Since Google has rolled out its Universal Search and Yahoo (Inktomi) is moving into a purer form of news related indexing, a sites frequency of being updated is critical to placement.If you look at your site’s http header, it should show when the last itme the site was updated. If there is no if_modified_since information being applied to the header through Apache, this can be resolved with an XML site map.
  2. XML-RPC – by far the most powerful means of server communication, RPC directly updates search engines and RSS directories to site updates. This is a powerful tool that can lay down the foundation for positive search engine visibility.

Apart from communication to search engines and directories, WordPress is built for syndication. RSS or Real Simple Syndication is the foundation for Web 2.0applications. Get Found Now offers many ways to handle the myriad of RSS options. Any type of data can be passed through an RSS Feed. It is the purest form of promotion whether straight text articles, video or podcasts, RSS is a vital contributor to any Internet Marketing strategy. Read our blog post RSS Syndication Explained for more information about RSS.

Utilizing WordPress as the foundation for your site’s Web 2.0 initiatives will also allow for a simple means of dealing with both newsletter and drip email campaigns. Get Found Now employs advanced methods for RSS subscriptions including custom feeds that can be used as newsletters or means to communicate via email with past or future customers.

The optimum scenario would be for WordPressto be made part of the main site rather than be hosted at another domain or used as a sub domain. An example: domain.com/yourtopkeyword/ shows the system residing within a sub-directory of the main site.

Get Found Now has employed many different versions of WordPress both stand alone as well as within the domain. By far the most powerful application of WordPress is to use it on an existing domain as a sub directory. This will also shore up the parent domain by giving it all the power of XML RPC and RSS.

Get Found Now at one time was only focused on Search Engine Optimization, in fact the core people involved with the company are all SEO engineers. In the past year we have moved solely into Web 2.0 and don’t even take on any SEO clients. That being said SEO is still a vital part of the strategies involving Social Network Marketing and Web 2.0 applications. New blog installations on the primary domain will also need its site to be optimized to further along the progress of any Web 2.0 initiatives. Together through SEO and Social Network Marketing, your company will have the means to communicate with their clients as well as educate potential customers.

Get Found Now – a division of: On Top Of It, Inc

PHONE: 813-907-7688 | FAX: (800) 210-5311
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Filed Under: Social Network Marketing, Social Network Marketing Services Tagged With: , , , ,