Stay Active. Stay Visible. Stay Ahead of Your Competitors.
If you want to dominate local search in 2025 and beyond, you can’t rely on your website alone. Google is shifting heavily toward answer-driven search, and business profiles are showing up before websites, especially on Google Maps and mobile search.
That’s where Google Business Updates (formerly Google Posts) become your secret weapon.
Most businesses set up their Google profile once and never touch it again. But posting regularly, just like you would on Instagram or Facebook, sends a clear signal of freshness and relevance to Google.
And Google rewards businesses that stay active.
Why Does Regular Posting Matter?
Regularly posting to your Google Business Profile directly improves your visibility in local search. Google treats fresh updates (posts, photos, offers, events, etc.) as signals that your business is active, relevant, and engaged with customers.
When you consistently publish updates, Google is more likely to show your profile in local map results and the Local Pack, especially when people search for services you offer.
Posting regularly also:
- Boosts engagement — Customers can see promotions, services, FAQs, and recent work without leaving Google.
- Builds trust — Active profiles appear more credible. People tend to choose businesses that appear busy and responsive.
- Influences conversions — Posts can include calls to action such as “Call Now,” “Book,” or “Visit Website,” helping convert browsers into leads. (No phone numbers allowed).
Consistent Google Business Updates help you appear more often in search, look more trustworthy to customers, and drive more calls and website visits, all without spending a dime on ads.
What Are Google Business Posts (and Where Do They Show Up)?
Google Business Posts are like mini social media updates that show up directly on your Google Business Profile. They can include photos, announcements, promotions, FAQs, services, events, or links to your website.
These posts appear in:
- Google Search results
- Google Maps results
- The Business Knowledge Panel on desktop and mobile
This means someone can discover your business, see your latest updates, and contact you without ever visiting your website.
Google loves anything that makes the search experience faster, and that’s exactly what updates do.
Google Rewards Businesses Who Post Regularly
Google publicly states that actively managing your profile enhances visibility.
When you publish updates consistently, Google sees:
Your business is open.
You are active and relevant.
You are engaged with customers.
In turn, this increases your chances of appearing in:
- The coveted Local Pack (top 3 listings under the map)
- Google Maps search results
- “Near me” searches (high-conversion searches)
Example:
When someone in your area searches for “commercial cleaning near me,” Google is more likely to show active profiles, rather than outdated ones.
Most businesses never post, which is why you should.
The Business Benefits of Regularly Posting
1. Higher Local Ranking
Google prioritizes businesses that show signs of life.
Posting weekly keeps you in rotation and ahead of silent competitors.
2. More Customer Engagement
Every Google Business post can include action buttons like:
- Call Now
- Visit Website
- Book Appointment
- Get Quote
Customers can take immediate action directly from your profile.
3. Builds Credibility and Trust
Your latest updates act like proof of activity.
People tend to choose businesses that appear busy.
Before-and-after photos, testimonials, announcements, or even helpful tips all show that your business is real, active, and working.
4. Converts Viewers Into Leads
Regular posts help people find answers without having to leave the Google search results page.
The fewer clicks required,
The faster you get the lead.
What Should You Post? (Steal These Easy Ideas)
Repurpose content you already publish on:
- Your blog
- Jobsite or project photos
Perfect Google Business post ideas include:
- Before and after photos
- Service highlights or promotions
- Customer reviews/testimonials
- New blog posts or articles
- FAQs (ex, “How long does epoxy flooring last?”)
Think of your Google Business Profile as your “mini homepage in Google.”
How Often Should You Post?
Best practice: 1–2 posts per week.
Posts expire after 7 days, except for events.
Consistency matters more than volume.
Want help staying consistent? Let Get Found Now do it for you. Most business owners don’t have the time to post updates every week. That’s where we come in.
We can:
- Repurpose your existing content (like Instagram and blog posts).
- Write weekly Google Business updates.
- Optimize for keywords that your ideal customers are searching for.
You stay visible. Google sees activity. Your phone rings more!
Google Business Update Examples
Below are three Google Business Updates written for Cleanstart, a commercial cleaning and janitorial provider. The following examples demonstrate how concise, friendly posts with photos, offers, and brief updates can increase engagement and help customers choose you over your competitors.
Example Update #1: Up-to-Date Information (Improve customer experience)
- Main Message/Announcement:
We’re now offering same-week scheduling for commercial cleaning and janitorial services. If your facility requires a quick turnaround, such as emergency cleanup, post-construction, or a deep clean, we’ve got you covered. - Goal: Sharing up-to-date information to improve customer experience
Suggested Media: Photo of Cleanstart techs arriving on-site with equipment
Call-to-Action: Call today to schedule
Example Update #2: Special Offer / Promotion
- Main Message/Announcement:
First-time customer? Get 20% off your initial commercial cleaning service this month only. Discover the Cleanstart difference: detail-driven, reliable, and environmentally conscious. - Goal: Promoting sales, specials, events, news, or offers
- Suggested Media: Graphic: “20% Off First Service; Limited Time”
- Call-to-Action: Book now
Example Update #3: Customer Connection (Photo/Video Post)
- Main Message/Announcement:
Here’s a behind-the-scenes look at our team performing high-dusting and detailed surface cleaning to keep your workplace healthy and ready for inspection. - Goal: Connecting with customers through photos or videos
- Suggested Media: Short 10–15 second video clip of Cleanstart techs high-dusting or using HEPA vacuums
- Call-to-Action: Learn more about our services
As you can see, even short updates can generate real results when you give Google something fresh to work with. The key is consistency. Treat your Business Profile like an active social channel, not a static listing, and Google will reward that activity with higher visibility on Search and Maps.
You don’t need long posts or complicated campaigns. A quick update, a strong visual, and a clear call-to-action are often all it takes to stay top-of-mind and show customers exactly why they should choose your business.
FAQ: Google Business Updates and Local SEO
1. What exactly are Google Business Updates?
Google Business Updates (formerly Google Posts) are short updates like mini social media posts that appear directly on your Google Business Profile. They can include photos, before-and-after images, promotions, events, FAQs, and links to your website.
2. Do Google Business Updates help my business rank higher in search?
Yes. Posting regularly sends a direct signal to Google about the freshness and relevance of your content. Google aims to display active and engaged companies to searchers. When you post consistently, your profile is more likely to appear in Google Maps, the Local Pack (top 3 listings), and “near me” search results.
3. How often should I post to Google Business?
The ideal frequency is one to two posts per week. Posts expire after seven days (events can run longer), so consistency matters more than volume. A steady flow of updates keeps your profile active in Google’s eyes.
4. What should I post on Google Business?
Think of Google Business like a mini homepage. Use it for:
- Before-and-after project photos
- Announcements or promotions
- Links to blog posts or articles
- Reviews or testimonials
- FAQ-style tips
You can repurpose content from your blog, Instagram, or Facebook; no need to reinvent the wheel.
5. Can posting on Google Business increase leads and phone calls?
Absolutely. Updates can include CTAs such as:
- Call Now
- Visit Website
- Get Quote
This lets potential customers take action without having to click through multiple pages.
6. Why does Google reward businesses that post regularly?
Google aims to display active, credible businesses that offer a positive experience. When you post regularly, Google sees:
- Your business is open
- You are active and responsive
- Customers are engaging with your profile.
This increases your visibility and ranking.
7. Does posting on Google Business really build trust with customers?
Yes. When people see recent activity, new photos, project updates, and customer reviews, it shows you’re busy, engaged, and professional. People naturally trust businesses that look alive and active.
8. What if I don’t have time to post every week?
That’s where Get Found Now comes in. We can:
- Repurpose your Instagram or project photos into Google updates
- Write weekly posts that include keywords people are searching for
- Track engagement and visibility
- Help your business show up more often in Google Maps and “near me” searches.
9. Is posting on Google Business free?
Yep. 100% free. You don’t have to pay for ads to show up in search. Regular posting provides organic visibility without incurring any expenses.
10. How soon will I see results?
Many businesses start to see an increase in profile views and more calls within 3–6 weeks of consistent posting. The longer you stay consistent, the more Google rewards you with visibility.
Ready to Show Up Higher in Local Search?
If you’re tired of guessing what works and ready for real visibility, now is the time to take action. Call Get Found Now at (813) 312-6934 or complete our online contact form today—results include more visibility and increased engagement.