If you are a real estate professional and market your services online, then you probably know how important comprehensive community profile pages are to your online presence. If you are currently unaware of this, then hopefully this article will shed a little light on the subject. As a Realtor®, one of the most powerful ways to drive organic traffic to your website and stay one leg up on your competitors is with comprehensive community profile pages. They should actually be a key component of your real estate content marketing strategy and here’s why.
Comprehensive real estate community pages will:
- Provide more indexed pages to be found by in the organic search results
- Increase website topic/area authority for higher content ranking and placement
- Help drive more targeted traffic to your website
- Strengthen your MLS custom search pages
- Enhance your credibility as a “local authority and expert” for your real estate market.
- Showcase your online marketing skills as a qualified listing agent
Prospective home buyers search online in a myriad of ways when they embark on their quest for finding the ideal home. Most buyers, however, will start out with a broader search parameter such as ” homes for sale for sale in Tampa Florida,” then narrow it down as they begin to hone in on the specific criteria they’re looking for such as price range, number of bedrooms and bathrooms, school districts, commute times, pool option, new vs resale, specific neighborhoods, subdivisions, and so forth. This is especially true for new home buyers and with anything new, how to search online for the ideal home is a learning curve. The more you search, the better you get at knowing what you want, what you don’t want, and how to best find it online.
If you are a real estate professional and want to achieve and maintain a competitive edge online, you need to blog on a regular basis – and you need a smart blogging game plan that includes comprehensive community profile pages!
And as with anything new, how to search online for the ideal home is a learning curve, and the more you go at it, the better you get at knowing what you want and don’t want, and how best to search to find it. Prospective home buyers will tend to shop around different real estate websites until they find the one that gives them the best overall user experience, such as a website that loads quickly, is aesthetically pleasing and easy to navigate, and one that offers comprehensive information about the areas, communities and/or neighborhoods they’re interested in.
real estate community profiles & SEO blogging services – package discounts apply – call today! (813) 312-5606
Typically, this process all happens before they even speak with a Realtor® or take the first step of filling out an online contact form. So, the more helpful information you can provide on your website about the local real estate market, the better chance you have of engaging prospective buyers and getting a lead from it. Include local neighborhood/community features and benefits such as demographics, schools, economy trends, employment opportunities, commute times, things to do, events, shopping, restaurants, transportation, location features and benefits, and so forth.
Instead of wasting your time and marketing dollars blogging about the usual, generic real estate topics, a.k.a. “real estate marketing fodder,” that already litters the Internet highway (ad nauseum) as it is, why not use your blog in a more constructive way by drilling down into the features and benefits of specific neighborhoods, subdivisions, and/or condo buildings (if you live in a big city such as New York or Boston, or Chicago) in your real estate market.
You also want to keep those same profiles updated so you don’t have stale, outdated content on your website, which can create a negative first impression about your professionalism, attention to detail, and so forth. After all, if prospective home buyers are finding you via your website, that’s the first impression they are going to have about you, so it behooves you to make the best impression possible with stellar content, i.e. comprehensive community profiles pages.
You also want to keep those same profiles updated so you don’t have stale, outdated content on your website, which can create a negative first impression about your professionalism, attention to detail, and so forth. After all, if prospective home buyers are finding you via your website, that’s the first impression they are going to have about you, so it behooves you to make the best impression possible with stellar content, i.e. comprehensive community profiles pages.
Shooting out hundreds of custom property search pages from the MLS is all well and good, but what will actually set you apart from your competitors doing the exact same thing, is by adding quality content to those pages in the way of comprehensive community profiling. Also, by adding relevant content to your MLS search pages, you’re giving the search engines more information about the page so it can be better indexed. Also, the more you write about the character and particulars of your local market, the more targeted pages you will have for prospective home buyers to find in the search results. And once they find you, the better chance you will have for turning those same folks into leads – and ultimately, into lifelong, loyal clients.
The more pages and posts you have on your website about your local real estate market, the better – content that reflects your professionalism, local expertise, and brand as well as content that your target audience will resonate with and take action on!
Get Found Now is familiar with most all real estate website/blogging platforms. Rather than send you an unpublished document of content, we work directly on your site as optimization requires proper URL structure, formatting, meta tags, meta descriptions, keyword phrases, internal linking to relevant pages and posts, and outbound links to relevant authority sites.
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